How to Identify Local Keywords that Get Searched the Most

In todays blog post I’m going to share a cool strategy with you that will allow you to identify the best local keywords for your business, or a clients business.

Local keywords that get the most searches each month.

The Problem

When using keyword tools to get the search volume for ‘local keywords’ it’s rare that a search volume is returned. A message such as “Not enough data” will be shown instead of an actual search volume.

This is because the search volume is below a certain ‘threshold’, even though the keyword might get some monthly searches.

With any industry keywords, there are usually a group of local keywords that prospects looking for a specific service will enter into Google.

Some examples may be:

  1. electricians in middlesbrough
  2. electricians middlesbrough
  3. electrician companies middlesbrough
  4. electrical companies middlesbrough
  5. electricians middlesbrough cheap
  6. electricians middlesbrough affordable
  7. house rewire middlesbrough
  8. best electricians middlesbrough
  9. cheap electricians middlesbrough
  10. qualified electricians middlesbrough

You get the idea?

If you try and get the search volume for these, tools may not be able to find enough data, leaving you in the dark and not knowing which of those keywords to focus on.

The Solution

Using the words ‘near me’ along with using Googles free service, ‘Google Trends’.

Many people use the words ‘near me’ rather than their actual location. When this happens, Google simply looks at their geographical location and replaces ‘near me’ with their location (within their search algorithm).

However, as more people across the country use ‘near me’ there is plenty of data for almost every niche, industry and keyword to give you a clear indication of which keywords are best.

Google Trends provide you with a kind of ‘pecking order’ between the keywords.

First, let’s take a look at what Google Trends displays when we use an actual geographical location.

In the above example I entered 5 different local keywords, using the actual location name (Newcastle).

As you can see, no data is returned that will give us any kind of indication of which keywords get searched for the most out of those 5 keywords.

However, the screenshot below shows the same 5 keywords but this time the word ‘newcastle’ is replaced with ‘near me’.

You can see that Google has now shared some useful data with us that shows us which keywords get the most searches. In this case – in the United Kingdom over the last 12 months. (We can of course change these settings if we want to expand on that data).

If you look at the colour coded ‘bar chart’ you’ll be able to see how the keywords compare to each other in terms of ‘number of searches’.

(Even though an actual search volume figure is not shown)

Using this method will help you to identify which of the local keywords to focus on, and which ones to cast aside.

Comparing Different Local Niches – Side by Side

Another use for this strategy is to compare different industries / niches, side by side.

In the screenshot below you’ll see an example of this.

In the above example I compared heating engineers, dog groomers, sports massage, and solicitors.

How to Identify the Difficulty of Keywords When it Comes to Ranking them in Google?

Identifying local keywords that get ‘searched the most’ is one thing, but identifying which ones are the easiest to rank, is another problem entirely.

Of course, I use my latest software tool ‘Keyword Phoenix’.

Keyword Phoenix will give you a clear, precise answer on whether a keyword is ‘easy’ or ‘hard’ when it comes to ranking it on Google.

You can learn more about Keyword Phoenix here.

I hope that you got some value from this blog post.

Keep an eye out for future blog posts covering more techniques and strategies.

Thanks for stopping by!

Andy Black

Microblogging Examples: What is Microblogging and What Platforms to Use?

Microblogging Examples

In this article we’re going to look at microblogging examples, what microblogging is, and the difference between traditional blogging and microblogging.

What is Microblogging?

Micro blogging, sometimes called micro blogging, is a type of blogging that allows you to share short messages called posts. These posts can not be longer than 140 characters, which makes it ideal for mobile devices. It is a modern way to communicate with friends and family, as well as an effective marketing strategy.

Microblogging platforms have gained popularity with the growth of smartphones. Nowadays it is difficult to imagine our lives without our smartphones. We use them to talk, text, watch videos and even for working. And now we can’t imagine our lives without microblogging either.

Storytelling using microblogging

Microblogging Consists of Short Messages

Microblogging consists of short messages. It is about posting short messages on the Internet, usually having to do with your activities or thoughts. It can be a type of diary, but it differs from “regular” diaries because it’s usually posted online, and because micro bloggers usually post very short messages (e.g. only a few words). Micro blogs are also different from many other types of blogs in that they aren’t necessarily personal. Often, people will create micro blogs for specific purposes, such as to provide information about upcoming events or to share their opinions with others.

There is no single accepted definition of what constitutes a “micro blog”. However, it’s generally agreed that the typical micro blog has the following characteristics:

  1. Less than 140 characters per post (this is Twitter’s character limit)
  2. Posts (or “tweets”) sent out in real time
  3. The user interacts with other users by sending and responding to direct messages (DMs), rather than replying to other tweets. (The latter type of interaction is called retweeting.)

Microblogging Definition

Typing a blog post - blogging

In the past, blogs and microblogs have been confused with each other. Today, we will see what is the difference between a blog and a microblog.

A blog is defined as a website that contains a chronological set of entries (posts) which are displayed in reverse chronological order. The word “blog” was coined by Jorn Barger on 17 December 1997, and was defined as “We’re moving back into my place on Tuesday and I should have the internet up and running by then.

The word “weblog” originally referred to the fact that many blogs were maintained by individuals using web log editing software. Consequently, a “weblog” often features the use of Internet-style comment facilities such as those found at blog sites.

On the other hand, a “microblog” is a short form of blogging which only allows users to post short posts or messages. Microblogs are usually updated frequently throughout the day or week.

The term “microblogging” was coined by the creator of Twitter, Evan Williams, who has stated that he derived the word “microblogging” from micro- and blog.

Microblogging is a relatively new social media format that is starting to become increasingly popular. It’s basically the act of posting small bits and pieces of information, often in the form of quotes, pictures, thoughts, etc. It allows users to interact with other users in a short amount of time and allows for more interaction.

In a microblog, there are also hashtags which allow users to search for posts pertaining to a certain topic or event. Microblogs have been used for many different forms of communication: Twitter and Instagram are two extremely popular ones; however, there are several others out there that are gaining popularity at an alarming rate.

Blogging vs Microblogging

Here’s another way of looking at this. A blog is a site where you post content in an ongoing series. Microblogging sites like Twitter and Tumblr are more like streams of content, which are posted and then disappear from your page.

With these definitions in mind, we can now see what is the difference between a blog and a microblog.

Let’s Take a Look at Microblogging Examples and Platforms

Here are some of the websites that allow users to microblog:

  1. Twitter (The original microblogging platform)
  2. Reddit
  3. Plurk
  4. Tumblr

These are just microblogging examples that are popular with microbloggers. There are many others available where you can build an audience and share your messages, thoughts, news and updates.

Microblogging with Twitter

What are the Benefits of Microblogging?

Microblogs are a great way to keep in touch with family and friends—you can post updates about what you’re doing, share photos and videos, or just say hi and let everyone know you’re thinking of them. They’re especially useful if you have a lot of people to keep up with who live far away, or if you want to keep your social circle small enough that it doesn’t get overwhelming to try to communicate with everyone at once.

In the past, we’ve had sites like Twitter and Tumblr where we could post text updates, but the way they worked wasn’t the most convenient. For example, it’s not easy to post more than one thing at a time when using Twitter’s interface; it’s difficult to add things easily on Tumblr; both platforms display posts in chronological order, which means that each time you go online and make a new post, you have to start at the very beginning of your timeline before your followers see anything new.

One of the best features about microblogging is that it isn’t permanent—you don’t have to worry about what you say because there’s no long-term commitment. It’s also good for people who aren’t sure how much they’ll want to use a site long-term because they don’t have to commit to any specific content – as there isn’t an end goal.

What Does Microblogging have to Offer Over Other Forms of Social Media?

Well, for starters, it can get you in touch with people that you would never be able to talk to otherwise. The ability to follow strangers as well as friends leads to a more inclusive community. Also, it is much easier to keep up with the latest news, because posts are updated frequently and are usually about what is happening right now.

Microblogging can also be a great way to keep up with friends, especially if they live in a different city, state or even country. They do not have time to send out long posts documenting their day every day, but they do have time to post short updates of their lives throughout the day.

Niche Blogs that Make Money – Choosing a Profitable Niche for Your Blog

Niche Blogs that Make Money

How to choose a profitable niche for a blog

If you’re about to start your blogging journey then the very first task is choosing what niche your blog will be focused around.

It’s always best to focus on one specific niche rather than cover multiple niches and topics.

What you need to decide is whether your blog is going to be a ‘fun’ writing project, or a blog that is going to make money and be profitable.

Some bloggers do it purely for fun. Others run their blogs like a business.

Not All Niches Are Profitable

Niches that are not profitable

If you’re wanting to build a blog that will be profitable and earn money then you need to know that not all niches are the same. Their profitability is down to 4 main factors which will help you to decide whether a niche will be worth targeting, and whether you’ll be able to generate an income by writing and publishing content about that niche.

What you do need to bear in mind is that highly profitable niches are usually saturated niches. Business minded bloggers and internet marketers who are experienced tend to target profitable (harder niches) and this means you’ll have more competition when trying to rank your blog posts for worthy keywords, and tapping into a sought after audience.

The 4 Factors that Determine Whether a Niche Blog Can Make Money

Let’s take a look at the 4 factors that will help us to identify a profitable niche.

Niches Where Products and Services are Expensive

Finding niches that have expensive products and services is important for three reasons:

  1. Companies in these niches will pay more money for clicks to their products and services via ads than companies that offer low-ticket products and services.
  2. Companies in these niches will pay more money to acquire leads for their business.
  3. If you can provide products and services via your blog for an expensive niche then you’ll receive larger commissions.

A few examples of expensive niches are lawyers, dental implants and cosmetic surgery – with their products and services often costing thousands.

The higher their prices, the more money and profit they will be able to invest back into advertising and acquiring leads.

Profitable niches with expensive products and services

Niches that Have Multiple Monetization Opportunities

Look for niches that have lots of monetization opportunities. For example:

  1. Where companies spend money on Adwords ads, banner ads, and suchlike.
  2. Where companies pay for leads via third-party websites and businesses.
  3. Where there are lots of affiliate programs – Making it easy to promote products and services as an affiliate, and get paid commissions.
  4. Where companies pay for sponsored listings, press releases, articles and guest posts – that can drive traffic to their business.
Multiple monetization methods such as Adsense

Niches that Have Large Audiences

Large audience

A blog without an audience is like having a shop located on the top of Mount Everest. Nobody will see it.

However, the larger the audience, the more competition you’ll likely be up against. You’ll be able to target more people and attract a lot more traffic, but you’ll also be fighting over search engine positions with other ‘similar blogs’.

Which leads me onto the final factor.

Niches that Have Lots of Sub-Niches

Make money

This is the smart ‘factor’ that you need to consider. Finding a smaller niche within a large niche – Also known as ‘sub-niches’ or ‘sub-topics’.

Let me give you an example of some sub-niches.

If we take the broad niche ‘Dog Training’ and try and rank for an array of highly searched but competitive keywords, you’ll struggle to get traction. Particularly with a new blog.

However, an example of some sub-niches that you could build an entire niche blog around are:

  1. A niche blog all about ‘how to prevent aggression in dogs’.
  2. A niche blog all about ‘how to groom your dog at home’.
  3. A niche blog all about ‘how to stop your dog from barking or jumping up’.

Those were just to give you some basic examples but you could do the same for saturated niches such as ‘weight loss’, ‘making money’ or even ‘sports’ to name a few.

You can always drill down into a smaller niche – But you need to identify how many sub-niches there are.

Remember, if you drill down a small niche there won’t be an audience. When you drill down a large, popular niche to find a smaller sub-niche, you’ll find that it has less competition but still has a sizeable audience. Meaning you’ll still get free, organic traffic to your blog.

An added advantage of focusing on a sub-niche is that your blog could become an authority for that sub-niche in the eyes of Google. Topical authority will help your entire blog (and all blog posts) rank higher in Google.

Identifying sub-niches within larger niches

Final Advice

Choosing a niche for your blog should be the first thing you do before performing any keyword research, buying a domain name, or creating content. It’s an important step that you shouldn’t rush, and if you’re wanting a niche blog that makes money, you really need to do your research using the 4 factors above to help you find the perfect niche.

A Sneak Peak Inside My New SEO Software (Keyword Phoenix)

I’m really excited today to reveal more information about my latest cloud-based software – Keyword Phoenix, and give you a sneak peak inside the app.

If you own any websites or blogs and frequently publish content to the web then my new ‘keyword research’ software is going to save you a lot of time, energy, and possibly money – whilst at the same time, helping you to achieve more page 1 Google rankings, and attracting more organic visitors to your websites.

Keyword Phoenix allows you to quickly identify how easy or difficult ANY keyword would be to rank on the first page of Google.

It does this by providing you with a bird-eye view of the ‘current competition’, and reveals how well they are optimized for ‘the keyword’.

I’m going to be releasing ‘Keyword Phoenix’ for the first time to my subscribers and customers this Wednesday (25th May) @ 10am EST, so keep an eye out for my email as i’ll be running a limited-time ‘special offer’ for this.

But the point of todays blog post is to give you a sneak peak inside my software and illustrate how you can analyse keywords and get a solid conclusion for any keyword with just a few clicks.

(Please note, this is a sneak peak s0 I’ll only be revealing part of this software today)

Let’s Get Started

When you analyze a keywords inside Keyword Phoenix the software will provide you with an “SEO Score”, and the number of search results found in Google. Along with some other useful data.

You can quickly sort and filter these results to identify those keywords that have weaker competition.

Let’s Look at a Real Example and Do Some Research

For this example I’m going to use the ‘rock painting’ niche.

Keyword Phoenix can take a ‘seed keyword’ and find keywords for you that people actively type into Google. However, for todays blog post I have imported some keywords (CSV file), which also included ‘search volume’ data – using the ‘Import Keywords Feature’.

I went through this list and analyzed a number of keywords by simply clicking on the ‘Analyze Keyword’ buttons.

I then sorted the results to show the keywords with the lowest ‘SEO Scores’ at the top.

The SEO score indicates how well the first page of results are optimized for the keyword. The software looks at the page title, header tags, alt image tags, title attributes and the actual ‘body’ content that the viewer reads.

A high SEO score indicates that the competition is strong, and a low SEO score indicates weak competition / poor optimization.

The next column shows ‘Search Results’. The higher this number, the ‘more’ competition there is (although that doesn’t necessarily mean strong competition).

What I’m going to do now is delve deeper into TWO different keywords. The first keyword will be more difficult as it has a higher SEO score and more search results. The second keyword will have weaker competition, and therefore would be easier to rank, in comparison.

A Closer Look at the HARDER Keyword

This keyword is: rock painting ideas

In the above screenshot you can see the top ranked results including the page titles and the individual ‘SEO Score’ for each of the results.

You’ll notice that any part of the keyword ‘rock painting ideas’ that is found in the page titles, is highlighted in red. This helps you to visually see how well they have optimized / targeted the keyword.

You’ll also notice that most of the SEO scores for these page 1 results are high (Red and Yellow – Green would indicate weak optimization).

What we can do now is dig deeper into ANY of these results to take a closer look.

Let’s analyze the #1 result by clicking on the ‘View All Data’ on the right hand side.

With a single click we can now see that this #1 ranked result for the keyword ‘rock painting ideas’ is highly optimized for the keyword through the entire page. All elements are highly optimized (except for the ‘title attributes’ within the html).

We can also see that the page has 1,033 words of content and that content is highly optimized too.

I clicked on the ‘Retrieve MOZ Data’ button to retrieve the metrics. As you can see the domain authority is 36 and the website has 422 equity backlinks.

To outrank this #1 spot we would likely need a website themed around ‘rock painting’, with better MOZ metrics, and more content that 1,033 words.

Another great feature is the ability to visually see these ‘optimized’ onpage elements by clicking ANY of the blue ‘Toggle’ buttons on the right hand side.

In the screenshot above you can see ALL the header tags on that ranked page… with the optimized parts highlighted in red.

As you can see, looking at these header tags the ranked page is heavily themed around ‘rock painting ideas’.

A Closer Look at the Easier Keyword

This keyword is: minion rock painting

Above you’ll see the top ranked results for this keyword. Even though 2-3 of the those results are optimized well, most are poorly optimized with “low” SEO scores. Notice that the bottom result doesn’t even have any part of the keyword within the page title.

The #2 ranked result shows a LOW SEO score so let’s look closer at that page.

All you can see in the screenshot above, most of the page has weak optimization for the keyword. The website has good domain authority though with a decent number of backlinks, but if we created BETTER content with strong optimization, we should be able to outrank this page / result.

Let’s take a closer look at the last result on page 1.

As you can see this page has ZERO optimization except for ‘very slightly’ optimized header tags. It also has very little textual content on the page!

We can take a look at the header tags to see what this ‘very slight’ optimization looks like – By clicking the blue ‘Toggle H Tags’ button.

As you can see, TWO of the headings include the words ‘rock painting’ but there is NO mention of the word ‘minion’.

This page should be very easy to outrank!

That’s all for now! I hope that this sneak peak gives you an insight into just how useful Keyword Phoenix is for finding ‘easy to rank’ keywords, and to help you to avoid ‘hard keywords’ that will result in lost time and effort – with few organic visitors.

Please note: Keyword Phoenix is an ‘analysis’ software. It doesn’t retrieve search volumes. However, you can import CSV files that contain keywords and search volumes.

Keyword Phoenix will also take your ‘seed’ / broad keyword and find you related keywords that people actually search for.

I have a number of new features and tweaks that I’ll be adding to the software soon – So this app is only going to get better, and of course, I’ll take user feedback and feature suggestions onboard.

I’d Love Your Initial Feedback

I’d love to know your thoughts about the software and what I have shared with you today.

Drop any questions below and I’ll do my best to answer them.

Alternatively, if you see the value of this and are looking forward to getting your hands on this software this Wednesday, drop a comment below and let me know.

It’s nearly time! 🙂

To your success

Andy Black

The Importance of Keyword Research for SEO

Today I’m going to explain the importance of keyword research when it comes to SEO (search engine optimization) and also officially ‘announce’ my latest software application that will be released real soon.

First of all, let’s talk about keywords and why they are so important.

They’re important because keywords are what people type into search engines such as Google in order to find specific content, products and services.

Keywords are used with direct intent by your hottest prospects – People who are looking for solutions ‘right there and then’.

That’s why platforms such as Google and YouTube still provide the hottest, most valuable leads compared to social media sites such as TikTok and Facebook. It’s because your prospects are actively ‘searching’ for something rather than seeing an ad pushed in front of them.

Search engine traffic is by far the hottest traffic you can get, and this is why you should be trying to rank your websites and content as highly as you possibly can.

The First Task Before Creating Website Content

The very first task before creating any kind of website or blog content is to evaluate keywords.

To find keywords and search queries that people are typing into Google, but that aren’t also been heavily targeted by your competition.

Believe me – there is an almost limitless number of keywords / search queries that are typed into Google everyday. Many of these keywords have strong competition who are also trying to rank content for those keywords – whilst many other keywords have hardly any competition.

The question is, how do you find the best keywords to target?

Keywords that have weak competition and that you could rank for on Googles 1st page.

Well, I have a very specific method for finding such keywords but it’s a long drawn out ‘manual’ process.

It works. It’s effective. And it allows me to find ‘easy’ keywords that can deliver visitors to my websites… but it’s tedious and takes time.

Well, until now at least.

A while back I decided to automate this entire ‘keyword research’ process, so I sat down at my computer and spent many hours EVERY day building a brand-new software.

This software is now complete and I will be releasing it very soon (this month!).

So, I’d like to officially announce my latest ‘SEO’ software creation – “Keyword Phoenix”.

Keyword Phoenix will allow you to quickly analyze the competition for ANY keyword.

It will give you a birds-eye view of the top ranked websites / pages that are already ranking for the keywords that you want to target.

It will identify their strengths and weaknesses, and you’ll know EXACTLY what you’ll need to do to rank YOUR content, blog post or page on page 1 of Google.

It will reveal HARD keywords, that you should avoid – as well as reveal easy keywords that you can rank for on page 1 with ease.

Remember, the more page 1 rankings you can achieve on Google, the more visitors you’ll receive to your website or blog.

More visitors also equates to more leads, sales and income.

I’m thinking of releasing Keyword Phoenix to my customers and subscribers first (you) on either 25th or 26th May. Although I will be giving you a SNEAK PEAK before that date.

If you’d like to get more page 1 Google rankings, and are interested in getting access to my new software, please drop me a comment below.

If I get enough comments and interest I will put together a GREAT deal for you!

To your success!

Andy Black

A Powerful Ranking Factor for Ranking Videos in Google

In todays blog post I wanted to share a powerful ranking factor that is prominent in 2022 yet is often overlooked.

This is specifically for ranking videos in Googles search results, so if you create video content – this blog post is for you.

First of all, you’ve probably noticed that videos do not always appear in the search results for some keywords.

This is because of TWO reasons:

  1. Not all keyword search queries are best suited for video content, hence why standard web results take up the first page.
  2. Google doesn’t identify any particular ‘YouTube’ video to be a suitable video that answers the searchers ‘query’.

As many of you will know, I’m BIG on YouTube video optimization and I have a very effective system for optimizing a videos title, description and tags so that it ranks the video higher in the search results. Particularly in YouTubes search results.

In fact – I developed an entire software app called TubeSerp that allows you to do that.

With that being said – to rank on the 1st page of Google, and particularly for ‘competitive keywords’ – we need to do more.

Google is starting to pay more attention to the actual video content itself, and not just video optimization and user engagement.

They’re analyzing the actual ‘spoken words’ that are used within a video. YES – the voiceover.

Google are revealing this themselves within their search results.

Here’s a few examples of what I’m referring to:

In the screenshot above you’ll see that Google has shown my video and right underneath the ‘supersized’ video thumbnail, it has displayed a snippet of my voiceover.

This has been taken from the ‘subtitles’ that they have automatically generated from my video.

As you can see, the part of the voiceover they have analyzed and displayed under my video, matches the search query very well.

This shows they are paying close attention to the actual content of the video before deciding WHO should see it.

Here’s another example:

In the example above they have timestamped 10 ‘key moments’ that they think the searcher may be interested in.

They have categorically analyzed my video and identified various sections of content.

This illustrates just how important it is to create great video content in 2022 and to delve deeply into your topic, to answer the searchers ‘query’ as precisely as possible. The more effort you put into your videos, the better results you’ll see.

So, Here’s Some Tips For You

  1. When recording your own videos or voiceovers – speak clearly. Pace yourself and ensure your speech is as clear and precise as can be. This way YouTube (Google) will be able to effectively convert your audio into subtitles – that they can understand.
  2. Whatever keyword(s) you target, be sure to comprehensively answer the searchers query. Be very precise and cover as much information as you can about that specific topic / query.
  3. Be sure to mention your main keyword ‘naturally’ in your video. Ideally early on, and once or twice more throughout.
  4. If you’re adding background music over your video or voiceover, make it subtle and non-intrusive. Lower volumes and ‘calm’ soundtracks make it easier for YouTube (Google) to extract your subtitles, and make it more enjoyable for your viewers…. and Yes, Google will know this!

I hope you enjoyed this blog post and got some value from it.

As always I’d love to hear your comments – So feel free to drop a comment below!

To your success

Andy Black

P.s. – They’ll be some news about my ‘BRAND NEW’ upcoming software real soon – So stay tuned!

What Are the Best Backlinks to Rank Your Website?

In todays blog post we’re going to take a look at backlinks, and how to find the BEST places to get backlinks from so that you can rank your website higher in Google.

But first of all – What websites provide us with the best backlinks?

The answer is quite simple, and makes a lot of sense. The best websites to get a backlink from are the websites that are already ranking at the top of Google for the keyword(s) that you want to rank for.

I guess it’s not rocket science, right?

Google are ranking those websites because they deem them the most valuable in terms of content and authority for “those” keywords. Therefore, we’re utilizing Googles OWN algorithm to help us find the best websites.

So, getting a backlink from those top ranked websites / pages will not only provide you with the most relevant, juiciest backlinks, but also with backlinks that can send you actual traffic – which is what backlinks are supposed to be about – sending people from one website or page to another.

How to find out which websites offer backlinks

There is one particular problem though, and that is that many of these top ranked websites won’t ‘freely’ offer backlinks.

So, what can we do about it.

We can do the next best thing by using this same ‘concept’ but narrowing the search results down to find websites that do offer backlinks.

This way we’re still using Google’s ranking algorithm to tell us which are the best, most relevant websites – but this time we’re filtering their results so that they will only show us websites that we can publish a backlink on.

Here’s how to do it

Let’s say we want to rank a website for the keyword “boiler installation”. This could even be a localized keyword such as “boiler installation newcastle”.

We can search Google to find websites that are relevant to ‘boiler installation’ but that also allows either ‘business directory listings’ or ‘guest posts’.

Although there are MANY different search phrases you can use, I’m going to reveal just a couple of examples for the sake of this post.

Here’s one.

This particular search will return many different websites that are related to ‘boiler installation’ but that also allows you to add a business listing.

Many of these listings are FREE and often provide you with a DOFOLLOW backlink, not to mention ‘citations’ – both of which can help you to rank higher in Google.

Here’s another example, but this time to find ‘guest post’ opportunities.

As you can see, these websites allow you to submit guest posts and in return, you’ll gain authority, and also a backlink (and direct traffic).

It really is that simple! You just need to be creative with your ‘search phrases’ and invest some time in obtaining these quality backlinks.

Google will reward you by ranking your website higher and sending you more visitors.

This is also a great service to offer to local businesses or clients.

I have actually developed a NEW “Local SEO Software” that will help you to find these types of backlinks (plus more).

But more on that later – Hopefully in the coming weeks! It’ll be released soon.

A Quick Heads Up….

I have ALSO been developing a brand-new SEO software that I plan to release later next month (May). I’m super excited about this!

Stay tuned as I’ll be offering my customers, subscribers and blog readers a fantastic deal (and early access to it).

To your success!

Andy Black

What is Topical Authority and Why is it Important for SEO in 2022?

In todays blog post we’re going to explore one of the most important SEO factors in 2022 – and that’s topical authority.

But What is Topical Authority and Why Does it Matter?

In a nutshell “topical authority” is where you can position yourself (your blog or website) as an authority on a specific topic to Google.

When you achieve that you’ll find that your website traffic explodes and that your future content and posts rank much higher and faster.

But of course, there’s more to it than that.

Not only do you have to provide answers to almost EVERY question asked on the internet about your topic, you also have to structure your content the right way, and also interlink your content so that it increases the user experience for your visitors, and allows them to dig deeper into the topic – keeping them on your website for longer.

First of all – Let me backtrack and try and explain a little further on what topical authority is.

Let’s say there are TWO different websites.

The first website is about internet marketing and on this website there is a great post about “Email Marketing” that contains lots of valuable information.

However, on this website there are also posts about video marketing, social media, affiliate marketing, and so on.

The second website is all about “Email Marketing” and it only contains information on all things closely related to email marketing. For example, let’s say there are posts on open rates, deliverability, soft / hard bounces, email segmentation, email automation rules, list cleaning, spam complaints etc.

Which of those websites would likely be seen as an authority on the topic of email marketing?

The second one, right?

That’s what topical authority is – It’s about focusing on a single topic (in a fairly broad sense) rather than multiple topics.

All of your information needs to be related to the one ‘core’ topic. In the example given above, this would of course be “email marketing”.

When Google see’s this, it will place your website higher in their search results and send more visitors to your website.

It’ll essentially rank most of your posts and pages higher for their respective keywords (and relational keywords).

Interlinking and Content Clusters

There are two important aspects of topical authority that you need to understand. These are interlinking your content and posts, and ‘content clusters’.

Let me give you an example to try and explain a little better.

Let’s say that you want to create a post on your website about ’email deliverability’ and that you want to rank that post for the keyword “email deliverability best practices”.

This is What You Would Need to Do

  1. You would need to have a website or blog that is themed around the topic of “email marketing”.
  2. You would create a high quality, well structured, informative “pillar” post tightly related to “email deliverability best practices”.
  3. You would create a number of shorter posts that provide additional information on the various factors that help people to get better deliverability for their marketing emails. Posts about “list cleaning”, “email authentication”, “hard bounces”, “spam complaints” etc.
  4. You would then link to these shorter posts from your main pillar post allowing your visitors to delve deeper and get a more in-depth answer to their question.

By doing the above you’re essentially creating a “Content Cluster” and this is what Google LOVES in 2022.

It helps to provide their searchers with a competent, substantial answer to their question – and massively increases their user experience.

At the end of the day, that’s Googles job! So they will always favour websites that can provide their users with the best answers, and best user experience.

Answer As Many Questions As Possible Within Your Content

In order to achieve topical authority with your website or blog it’s important that is answers as many questions on your topic as possible. That’s how your website WILL become an authority within Googles eyes.

There’s many sources where you can find content ideas based on what people search for. Two of which are the Google search page itself, and also a free website called answerthepublic.com.

Getting Content Ideas from Google

If you head over to Google and enter a search term that is closely related to what you want to rank for, you’ll see TWO different areas that will contain ideas.

The first one is the “People also ask” section that will present you with related searches / questions that people type into Google.

You can click on the little down-arrow icons to the right of each question, and Google will show you additional questions. Repeat this a few times to collate a good number of topical content ideas for your content cluster.

The second area of the Google search page is the “Related searches” section towards the bottom of the search page. These are also the same as the suggestions presented in the search bar (Google Suggest). *See below.

Optionally, a website called answerthepublic.com will generate some lovely ‘content maps’ for you based on any keyword.

This is a great way to plan out your content for an entire website, or even a ‘content cluster’.

It presents you with a number of different maps which can be viewed either visually or in a standard ‘data format’. *See below.

Of course, gaining topical authority for your niche requires you to create LOTS of quality, unique content. I’d highly recommend a software called Copywriterr to do this as it will automatically write content for you on any topic – and as it uses A.I. and machine learning it’s almost limitless with regards to what it can write.

It’ll certainly save you countless hours / days of writing, or save you a ton of money as you won’t need to outsource your content writing.

If you enjoyed this post and got some value from it… and would like to see more posts like this – Leave me a comment below and tell me.

To your success

Andy Black

How to Identify New Niche Opportunities When they Present themselves

In todays blog post we’re going to delve into “niche selection” and how to identify opportunities when they present themselves.

So, you’ve probably heard the word ‘saturation’ banded around a lot when it comes to business – especially ‘online’ business.

Choosing a niche to sell something in usually depends on how saturated it is.

However, if a niche is not saturated, it often means it may not have a ‘sizeable’ audience that is interested in it.

Where there is demand, there is supply. That’s just the nature of it.

Therefore, finding a niche with a large audience that has little competition is not just hard, it is near enough impossible.

On top of that, if you do not have a large budget, or USP – You’ll have no chance of breaking through and making an impact.

So Andy, What’s the Solution?

The solution is a simple one, although you’ll need to have your eyes peeled and your ear to the ground if you’re to apply this strategy.

The trick is to identify possible ‘niches’ before the masses do.

Let me give you an example so you can better understand what I mean.

Let’s take a look at the ‘car / automobile industry’ and think about all the different products and services that have become available since the invention of ‘cars’.

First let’s look at some of the services that people have built businesses around:

  1. Valeting and Car Wash
  2. Mechanic Workshops
  3. Body Repair Shops
  4. Car Parts and Accessories Retailers
  5. Tyre Fitting
  6. Breakdown and Recovery
  7. Alloy Wheel Refurbishment
  8. Engine Tuning and Modifications
  9. Track Days
  10. Taxi Services
  11. Car Hire Companies
  12. Car Insurance

I’m sure there’s plenty more too.

Let’s look at some of the products that have been brought to market due to the existence of cars:

  1. Aftermarket Tyres
  2. Aftermarket Exhausts
  3. Tuning Products
  4. Car Air Freshners
  5. Car Covers
  6. Specialist Cleaning Products
  7. Car Touch Up Paints
  8. Custom Tyre Valves
  9. Car Key Fobs

You get the idea, right?

All of these products and services are available around the world, and only exist because CARS exist.

Another example of this is the Nintendo Wii. Shortly after it’s release on 19th November 2006, a ton of aftermarket products and accessories were brought to market. Wii Boxing Gloves, Wii Golf Clubs, and Wii Steering Wheels just to name a few.

The fact of the matter is, a new ‘broad appeal’ gaming console was released to the masses that caught the attention of a huge, international audience – and some ‘fast thinking’ entrepreneurs acted quickly and piggybacked the frenzy.

Clever, right?

Take a look at mobile phones – Which was very similar.

There’s an insane number of ‘mobile repair shops’ around the world, in almost every town and city.

There’s aftermarket products such as chargers, cables, and phone cases.

Entire businesses have been built around them – And if they got in early, they had a great chance of succeeding.

What You Need to Do

You need to pay close attention to new innovations, technologies, and products that “may” be getting released.

New ‘things’ that don’t already exist, but are about to hit the market and become available to the masses.

Once you identify a possible niche, product or trend that is about to breakout – Take a closer look at it and see if there’s a product that could piggyback it and be complimentary to it.

See if there is a service that can be offered around it. Similar to the examples further up this post.

Opportunity is around us all the time. We just need to ‘see’ it and take action before the herd follows suit.

To your success

Andy Black

4 Things that Will Help You to Grow Your Business and Make More Money

Would you believe that many people think that growing a business is complicated. The truth of the matter is, it really isn’t.

No matter what type of business you have, there are 4 components that will help you to grow your business and generate more money.

These 4 components are relevant to both ‘bricks and mortar’ businesses and online businesses – but for the purpose of this blog post, I’m going to veer towards ‘online business’ in relation to any examples I use.

Let’s take a closer look at the 4 components

#1: More Visitors / Increase Your Audience

This is quite an obvious one but it is one of the biggest. Get more visitors to your offers, or tap into a bigger audience.

The more people you can reach, the more sales you will make. It’s basic math.

Most businesses barely scratch the surface when it comes to reaching their target audience. In 2022 there are lots of ways to broaden your search and reach your target customers. There’s social media, search engines, YouTube, Reddit, and paid traffic sources.

That’s just to mention a few!

Before you can improve other areas of your ‘sales process’ you first need to get your products and services in front of your target audience – So be sure to reach as many people as you can.

#2: More Products or Services

Many businesses focus on bringing in NEW customers which is great. However, they often forget that their existing customers are far more likely to buy from them, than ‘cold’ prospects are.

Once a person or company invests in one of your products or services they are a customer. There’s a level of trust, loyalty and rapport that has been built, and therefore they’re more likely to buy from you again in the future.

With this in mind, CREATE new ‘additional’ products and services that you can market to your existing customer base, to grow your business further and generate more sales.

#3: Convert More Sales

This is one of the most important components yet it is the one that gets overlooked the most.

It’s important to convert as many of your visitors / prospects as possible, so that they become paying customers.

In sales and marketing terms, this is called ‘sales conversion’.

There are many things that you can do to increase the ratio of people that buy your products and services.

After a prospect enters your sales funnel you can send them a content driven ‘marketing’ email sequence that pitches your products or services.

You can include strategically placed ‘buttons’ and links within your websites, blogs and marketing pages.

You can setup ‘tripwire’ offers, upgrades and so much more.

Improving your sales conversion is all about ‘leaving no stone unturned’ and making sure you optimize your entire process and capitalize on every opportunity to present an offer, or close a sale.

#4: Increase Your Prices

This one is by far the quickest way to generate more money – and that’s to increase your prices.

However, this requires serious thought and consideration.

Are your prices due an increase? Have you been stacking up the value and improving your products or services? Have your competitors increased their prices?

Maybe you are passed the ‘startup’ phase, have honed your skills, have some customers and are ready for the next phase?

You can often increase your prices without seeing any drop in sales. If you can justify it, then increase your prices slightly and enjoy an instant pay rise.

Business Doesn’t Have to Be Hard

The basics of business really isn’t that complicated. Making simple adjustments can have a huge impact on your business, sales and income.

If you have a business, take a look at some of these key areas and see where you can make improvements.

To your success!

Andy Black