Jumping on Opportunities When they Present Themselves

So, today I wanted to write about something “pretty interesting” that has happened to me recently.  The whole point of this post is to emphasize HOW important it is to jump on opportunities when they present themselves.  Believe me, opportunities will present themselves to you often.  You may just not see the signs.

Anyhow, about 4 months or so ago I noticed that I was starting to get quite a lot of web traffic to one of my software sites.  It’s a site that I setup back in October 2014 to sell a software product.  Since then I have done very well with that particular product however, this post isn’t really about that.

The traffic to this site was pouring in daily and I couldn’t understand WHO these people were.  There was no way that this number of people will be searching in Google and the other search engines for my software.  As my software is very niche and not mass market.

One day I stopped what I was doing to investigate.  What I found was rather interesting.  A small-time game developer had decided to use the exact SAME name for a new game of his as my software.  His game had started to go viral on Youtube and social networks and soon lots of people turned to Google to search for this game.

Of course, with me buying the domain name back in 2014 it was solidly ranked in Google for the name of my software (and this game).

This means when anyone searched for information about this game my site was near the top on page 1.  Boom! Instant traffic.

So, I checked my sites analytics (visitor stats) to find that a few hundred thousand visitors had passed through my site.  I never made any money from these because my site wasn’t “monetized” for it.  I have nothing on my site that was remotely to do with this game.

Essentially, I was LOSING lots of money.

So, I quickly looked at ways I could turn these website visitors onto money.  The were a few options but the simplest method was “ads”.

I decide to quickly re-purpose the site by creating a few content pages, added some relevant Youtube videos and written some content for each page.

I also added all the required legal pages to the footer so that I was safely within the ad networks guidelines.

After setting that up it was around 11pm at night.  I was tired but thought I’d place the ads on the pages and see what happens.  After about 2 minutes I refreshed my “stats” in the ad network.  It shown $0.00.  I thought, ok… maybe people don’t click ads anymore.  I waited another few minutes.  When I clicked again it shown around £5.00.  I was taken back.  I refreshed the stats again 12 minutes after placing my ads and it shown over £12.

I knew I was onto a winner.

This is nearly a month ago and since then I’ve made nearly £8,000 ($12,000) from those ads and every day brings in a few hundred pounds.

This is automated money from FREE, organic traffic.  I do not have to do anything else to earn this money and it is extra to my usual income.

The reason for this post is… seize the moment.  If any opportunity arises within your business then jump on it.  Don’t hang around as you never know when that door will close.  I wasted over 3 months of traffic and after working out that number in terms of “income”… damn… I don’t even want to post it.  It’s painful.

Keep your eyes peeled… as sometimes in life good things can happen.  If you blink, you’ll miss it.



My Honeymoon and the Valuable Lesson It Taught Me

So, just recently I got married.  In fact, not only did I get married this year I also moved house to a quiet, beautiful location.  Don’t get me wrong, this is all great.  However, the disruption it causes can have a detrimental effect on your business.  All of the planning, financial and physical aspects can tire you out.  I also had ZERO internet access for just over TWO months after moving into my new house which put additional strain on my business and income.  An internet based business with no internet access… Go figure right?  It wasn’t good.

However, the point of this post is to let you know about a positive impact that my honeymoon had on me.  Not only me (and my new wife) but also my business.

You see, right up to the point of boarding the plane my thoughts had started to go cloudy in terms of business.  So much had gone on the previous months that I started to lose co-ordination and organization with my business.  Everything became less structured and I struggled to manage my time efficiently.

In a nutshell, I was starting to lose my way a little and I didn’t have the clarity to put it right.

Here’s what I found.  Not only did my honeymoon (two weeks in Riviera Maya – Mexico) give my wife and I some quality time together to start our married life off on the right foot.  It also allowed me to RE-BOOT my thoughts and mindset.  It enabled me to dis-connect with my business.

In typical entrepreneur fashion I can only dis-connect for so long and after a few days of swimming in the pool, walking on the beach and eating fine food thoughts of business and “dreams of big things” started to flow through my mind.  The main difference here was that I was able to see my business with a “Birds Eye” view.  I wasn’t sat in my office or in my business environment.  I was 4,500 – 5,000 miles away in paradise.

So, what does this mean? My thoughts were clearer.  I could see where I was going wrong and “what” was going wrong.  The waters were no longer muddy and I could identify various aspects of my business that could be tweaked and improved.

Often, little tweaks can have a positive impact.

I burnt a mental image into my mind with a plan of what I was going to do.  I identified things that I were no longer going to do.  I identified things I “needed” to do.  I noted down simple rules that if I followed them daily, they would increase my work flow and productivity.  Sometimes, that’s all it takes.  Rules!

I started back working on my business on Monday and it is now Friday.  It is early days but I am loving my new outlook and already have BIG plans for 2016.

If you ever find yourself in a similar position where you find it hard to get some kind of clarity, or find that you’re making less progress than you’d like then take a VACATION.

Removing yourself from your business environment and completely dis-connecting allows you to regain your focus and view everything with a fresh set of eyes and a clear mind.  Once you step outside of the daily grind you can see things far more clearly.  Not only that, once your vacation comes to an end you will be refreshed and raring to get back to it.  Only this time you’ll be more streamlined, more efficient and you’ll be in a better position than ever to take your business to the next level.

Ready to book your tickets?