The Importance of Keyword Research for SEO

Today I’m going to explain the importance of keyword research when it comes to SEO (search engine optimization) and also officially ‘announce’ my latest software application that will be released real soon.

First of all, let’s talk about keywords and why they are so important.

They’re important because keywords are what people type into search engines such as Google in order to find specific content, products and services.

Keywords are used with direct intent by your hottest prospects – People who are looking for solutions ‘right there and then’.

That’s why platforms such as Google and YouTube still provide the hottest, most valuable leads compared to social media sites such as TikTok and Facebook. It’s because your prospects are actively ‘searching’ for something rather than seeing an ad pushed in front of them.

Search engine traffic is by far the hottest traffic you can get, and this is why you should be trying to rank your websites and content as highly as you possibly can.

The First Task Before Creating Website Content

The very first task before creating any kind of website or blog content is to evaluate keywords.

To find keywords and search queries that people are typing into Google, but that aren’t also been heavily targeted by your competition.

Believe me – there is an almost limitless number of keywords / search queries that are typed into Google everyday. Many of these keywords have strong competition who are also trying to rank content for those keywords – whilst many other keywords have hardly any competition.

The question is, how do you find the best keywords to target?

Keywords that have weak competition and that you could rank for on Googles 1st page.

Well, I have a very specific method for finding such keywords but it’s a long drawn out ‘manual’ process.

It works. It’s effective. And it allows me to find ‘easy’ keywords that can deliver visitors to my websites… but it’s tedious and takes time.

Well, until now at least.

A while back I decided to automate this entire ‘keyword research’ process, so I sat down at my computer and spent many hours EVERY day building a brand-new software.

This software is now complete and I will be releasing it very soon (this month!).

So, I’d like to officially announce my latest ‘SEO’ software creation – “Keyword Phoenix”.

Keyword Phoenix will allow you to quickly analyze the competition for ANY keyword.

It will give you a birds-eye view of the top ranked websites / pages that are already ranking for the keywords that you want to target.

It will identify their strengths and weaknesses, and you’ll know EXACTLY what you’ll need to do to rank YOUR content, blog post or page on page 1 of Google.

It will reveal HARD keywords, that you should avoid – as well as reveal easy keywords that you can rank for on page 1 with ease.

Remember, the more page 1 rankings you can achieve on Google, the more visitors you’ll receive to your website or blog.

More visitors also equates to more leads, sales and income.

I’m thinking of releasing Keyword Phoenix to my customers and subscribers first (you) on either 25th or 26th May. Although I will be giving you a SNEAK PEAK before that date.

If you’d like to get more page 1 Google rankings, and are interested in getting access to my new software, please drop me a comment below.

If I get enough comments and interest I will put together a GREAT deal for you!

To your success!

Andy Black

A Powerful Ranking Factor for Ranking Videos in Google

In todays blog post I wanted to share a powerful ranking factor that is prominent in 2022 yet is often overlooked.

This is specifically for ranking videos in Googles search results, so if you create video content – this blog post is for you.

First of all, you’ve probably noticed that videos do not always appear in the search results for some keywords.

This is because of TWO reasons:

  1. Not all keyword search queries are best suited for video content, hence why standard web results take up the first page.
  2. Google doesn’t identify any particular ‘YouTube’ video to be a suitable video that answers the searchers ‘query’.

As many of you will know, I’m BIG on YouTube video optimization and I have a very effective system for optimizing a videos title, description and tags so that it ranks the video higher in the search results. Particularly in YouTubes search results.

In fact – I developed an entire software app called TubeSerp that allows you to do that.

With that being said – to rank on the 1st page of Google, and particularly for ‘competitive keywords’ – we need to do more.

Google is starting to pay more attention to the actual video content itself, and not just video optimization and user engagement.

They’re analyzing the actual ‘spoken words’ that are used within a video. YES – the voiceover.

Google are revealing this themselves within their search results.

Here’s a few examples of what I’m referring to:

In the screenshot above you’ll see that Google has shown my video and right underneath the ‘supersized’ video thumbnail, it has displayed a snippet of my voiceover.

This has been taken from the ‘subtitles’ that they have automatically generated from my video.

As you can see, the part of the voiceover they have analyzed and displayed under my video, matches the search query very well.

This shows they are paying close attention to the actual content of the video before deciding WHO should see it.

Here’s another example:

In the example above they have timestamped 10 ‘key moments’ that they think the searcher may be interested in.

They have categorically analyzed my video and identified various sections of content.

This illustrates just how important it is to create great video content in 2022 and to delve deeply into your topic, to answer the searchers ‘query’ as precisely as possible. The more effort you put into your videos, the better results you’ll see.

So, Here’s Some Tips For You

  1. When recording your own videos or voiceovers – speak clearly. Pace yourself and ensure your speech is as clear and precise as can be. This way YouTube (Google) will be able to effectively convert your audio into subtitles – that they can understand.
  2. Whatever keyword(s) you target, be sure to comprehensively answer the searchers query. Be very precise and cover as much information as you can about that specific topic / query.
  3. Be sure to mention your main keyword ‘naturally’ in your video. Ideally early on, and once or twice more throughout.
  4. If you’re adding background music over your video or voiceover, make it subtle and non-intrusive. Lower volumes and ‘calm’ soundtracks make it easier for YouTube (Google) to extract your subtitles, and make it more enjoyable for your viewers…. and Yes, Google will know this!

I hope you enjoyed this blog post and got some value from it.

As always I’d love to hear your comments – So feel free to drop a comment below!

To your success

Andy Black

P.s. – They’ll be some news about my ‘BRAND NEW’ upcoming software real soon – So stay tuned!

What Are the Best Backlinks to Rank Your Website?

In todays blog post we’re going to take a look at backlinks, and how to find the BEST places to get backlinks from so that you can rank your website higher in Google.

But first of all – What websites provide us with the best backlinks?

The answer is quite simple, and makes a lot of sense. The best websites to get a backlink from are the websites that are already ranking at the top of Google for the keyword(s) that you want to rank for.

I guess it’s not rocket science, right?

Google are ranking those websites because they deem them the most valuable in terms of content and authority for “those” keywords. Therefore, we’re utilizing Googles OWN algorithm to help us find the best websites.

So, getting a backlink from those top ranked websites / pages will not only provide you with the most relevant, juiciest backlinks, but also with backlinks that can send you actual traffic – which is what backlinks are supposed to be about – sending people from one website or page to another.

How to find out which websites offer backlinks

There is one particular problem though, and that is that many of these top ranked websites won’t ‘freely’ offer backlinks.

So, what can we do about it.

We can do the next best thing by using this same ‘concept’ but narrowing the search results down to find websites that do offer backlinks.

This way we’re still using Google’s ranking algorithm to tell us which are the best, most relevant websites – but this time we’re filtering their results so that they will only show us websites that we can publish a backlink on.

Here’s how to do it

Let’s say we want to rank a website for the keyword “boiler installation”. This could even be a localized keyword such as “boiler installation newcastle”.

We can search Google to find websites that are relevant to ‘boiler installation’ but that also allows either ‘business directory listings’ or ‘guest posts’.

Although there are MANY different search phrases you can use, I’m going to reveal just a couple of examples for the sake of this post.

Here’s one.

This particular search will return many different websites that are related to ‘boiler installation’ but that also allows you to add a business listing.

Many of these listings are FREE and often provide you with a DOFOLLOW backlink, not to mention ‘citations’ – both of which can help you to rank higher in Google.

Here’s another example, but this time to find ‘guest post’ opportunities.

As you can see, these websites allow you to submit guest posts and in return, you’ll gain authority, and also a backlink (and direct traffic).

It really is that simple! You just need to be creative with your ‘search phrases’ and invest some time in obtaining these quality backlinks.

Google will reward you by ranking your website higher and sending you more visitors.

This is also a great service to offer to local businesses or clients.

I have actually developed a NEW “Local SEO Software” that will help you to find these types of backlinks (plus more).

But more on that later – Hopefully in the coming weeks! It’ll be released soon.

A Quick Heads Up….

I have ALSO been developing a brand-new SEO software that I plan to release later next month (May). I’m super excited about this!

Stay tuned as I’ll be offering my customers, subscribers and blog readers a fantastic deal (and early access to it).

To your success!

Andy Black