What is Email Marketing and How Does it Work

What is Email Marketing and How Does it Work

Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It involves using email to send advertisements, request business, or solicit sales or donations. Email marketing strategies commonly seek to achieve one or more of three primary objectives, to build loyalty, trust, or brand awareness. The term usually refers to sending email messages with the purpose of enhancing a merchant’s relationship with current or previous customers, encouraging customer loyalty and repeat business, acquiring new customers or convincing current customers to purchase something immediately, and sharing third-party ads.

Here are some of the ways in which e-mail marketing can help your business:

Email is an easy way to communicate directly with your customers and prospects – just compose an e-mail and send it! Unlike social media platforms like Facebook and Twitter where you have no control over who sees your posts and when they see them. E-mail marketing enables you to add thousands of subscribers with ease – you can grow your list as big as you want! Unlike direct mail which can be extremely costly.

Email marketing is an essential tool for businesses of all sizes. The key is to use the right email marketing software for your company and its goals. The software or service should provide the features and flexibility to suite your needs, and of course be within your budget.

With email marketing, you can build relationships with potential customers or clients, as well as your existing customer base. You can encourage customer loyalty and reward customer referrals. You can promote new products or services as well as events, special offers and more. It’s a cost-effective way to spread the word about your business.

What is Email Automation

One of the biggest benefits of email marketing is applying email automation to your business.

Email Marketing Automation is a technology that allows you to send pre-written emails to your subscribers automatically.

Email sequences are a series of emails, which are sent out from one day to another and allow you to build a long lasting relationship with your subscribers.

By sending out email sequences that provide value to your subscribers, you will be able to turn them into paying customers.

An email sequence is basically a pre-planned series of emails that are sent to your audience at set times. There are many different types of sequences, but they all have the same end goal — to help you build relationships with your audience and sell your products or services.

For example:

You could send a monthly newsletter instead of writing an individual one for each person that signs up.

You could use a “Welcome Email Sequence ” to welcome new subscribers to your list and get them familiar with your business.

You could set automatic reminders to go out if someone doesn’t buy after you offer them a product or service.

The possibilities are endless! You can automate just about anything with email marketing automation. It’s one of my favorite ways to communicate with my audience because I don’t have to manually write every single email — saving me tons of time!

Email marketing automation is when you use software to add, remove and manage people on your lists, create email sequences, and send emails to different segments of your list. It’s commonly used to nurture leads and retain customers.

What is Email Bounce Rate and How Can it Affect Your Email Campaign Results

It’s not a good idea to use email marketing if your email bounce rate is higher than 10%. If you are thinking about how to reduce your email bounce rate, then you first need to understand what email bounce rate is and how it is calculated.

So let’s dive in.

Email bounce rate is the number of emails that were undelivered to the subscriber because of a technical reason such as an invalid email address. The bounced emails can be either hard bounces or soft bounces.

A hard bounce means that the email address does not exist and it cannot be delivered. A soft bounce, on the other hand, indicates that the message has been bounced back for temporary reasons like server issues, a full mailbox etc.

So how do you calculate your email bounce rate? It’s simple: divide the number of bounced emails by the total number of delivered emails (bounced emails + delivered emails).

Bounce rate refers to the percentage of email addresses from your list that are “bouncing back ” emails you send. The email is sent, but it bounces back to your sender address because the recipient’s email address is invalid or has issues.

Besides being a good way to lose customers and damage your reputation, a high bounce rate is also bad for your deliverability. It’s one of the factors spam filters use to determine whether or not to deliver your emails. So it’s important that you keep an eye on it.

So, when it comes to hard bounces and soft bounces, hard bounces are more damaging.

Hard bounces are permanent failures—emails that will never be delivered. If you’re consistently sending emails to these addresses, you could get flagged as a spammer, which will hurt your sender reputation and make it harder for people who do want your emails to get them in their inboxes. These addresses should be removed from your list so they don’t continue to hurt your deliverability rates.

What Are Email Open Rates and How Can they Affect My Email Deliverability

Email open rates are an important metric, they help you know how your list is engaging with your messages. However, they’re often misunderstood and can be misleading. So, let’s take a look at what email open rates are, how they’re calculated and give you some tips on increasing your open rate.

Your email open rate is one of the most important metrics for judging the success of your email marketing campaign. It’s also a favorite of marketers and business owners alike. The email open rate tells you exactly how many people saw your message and decided to take action by opening it.

But how exactly is the open rate calculated? And what does it really tell you?

You probably already know your email open rate. It’s typically reported as part of your email service provider’s analytics, and it’s one of the most important metrics you can track.

But knowing what an open rate is, and how to interpret it, isn’t always so easy.

It helps to start with the basics: what is an ‘open’?

As already stated, the email open rate is one of the most important email marketing metrics. It tells you how effective your subject line was in encouraging subscribers to open your email.

If you think about it, the subject line is the first impression that an email makes on a subscriber, and they will decide whether or not to open it based on this alone. The subject line is also the first piece of information that email clients display when listing messages in inboxes, so it’s vital for getting your emails noticed.

Remember, with subject lines you only have a certain number of words to grab your audiences attention, and create some curiosity – So do not rush this small but important task when creating your email campaigns.

What is Email CTR – Also known as ‘Click Through Rate’

Email click-through rate (CTR) is the number of subscribers who click on a link in your email divided by the total number of subscribers. CTR is an important metric because it communicates how relevant your content is to your audience.

How to calculate email CTR

To get your click-through rate, you divide the total number of clicks on a particular link by the total number of emails sent to that list minus bounces and unsubscribes. This can be calculated with the following formula:

(Total clicks on the link / (Total emails delivered – Total bounces – Total unsubscribes)) x 100 = Click-through Rate

Anytime you send an email campaign, you’ll want to check your click-through rate to see how well that particular message resonated with your audience. The higher your click through rate, the more successful your content was at getting people to take action.

Email is one of the most effective marketing channels at our disposal, but it is not without its challenges. One of the most common email marketing questions we hear from marketers is: “What is a good click-through rate?” or “What is a good open rate?” As with any question that starts with the word “good,” it’s not an easy one to answer.

The answer depends on a lot of factors: type of email sent, company size, industry, and other demographic data points.

One tip to get a higher ‘click through rate’ is to include your clickable link higher up in your email copy. Also, for longer emails, include more than one link.

One thing is certain, email marketing should be a priority within your business and be a part of your overall marketing strategy.

Good luck!

Andy Black

7 Types of Websites that You Can Get Traffic From

It’s a Friday! And before I log off for the weekend, I want to share with you 7 different types of website that you can get FREE, organic traffic from.

When you run or own an online business, blog or website of any kind, website traffic is the lifeblood that will help it to succeed.

Without visitors, you’re doomed!

So, Let’s Dive Right In

I’m going to categorize EACH type of website, explain what they are, and how you can benefit from them. As well as give you at least ONE good example website.

Search Engines

This is an obvious one. Search engines often act as a point of entry to the internet for many people. If someone is looking for something specific, they will enter their search query into the search engine, and will be presented with the most relevant results, based on their query.

The great part about search engines is they will bring a highly targeted audience to your website. People who are actually looking for your content, products or services.

The downside with regards to search engines is it can take a lot of work, and time to appear in the search results for your chosen keywords.

The biggest search engine is Google which has around 4.3 billion users, and the 2nd largest ‘traditional’ search engine is Bing which has over 1 billion visits per month.

Video Websites

This is my personal favourite type of website, and what I focus most of my efforts on these days when it comes to building an audience and driving traffic.

Being able to create videos that you can instantly publish and that reach a HUGE targeted audience is amazing when it comes to building an online business.

Although there are a number of video platforms such as DailyMotion, the biggest video website by far is of course YouTube.

YouTube is owned by Google and has over 2 billion active users. It’s also very quick and easy to start getting your video content seen by a highly targeted audience, and to start driving traffic to your websites, blogs, or offers.

Unlike some of the other types of websites that I’ll be mentioning below, you can self promote all you like with YouTube – which makes it very easy to build an email list or drive sales directly from YouTube.

It’s like having your very own soap box with a huge crowd around you, listing to what you have to say.

Social News Websites

Social news websites are great places to tap into various size groups of people based on interest. People read and share news or information on almost any topic – as well as comment and engage with other users.

The biggest social news website that I would recommend is Reddit, which has 430 million monthly active users (statistics from 2019).

For many people it’s a fast way to drive traffic, depending on your topic, niche or industry. However, every “Sub-Reddit” within the website has their own set of rules, and it is often hard to ‘self-promote’.

If you want to promote on Reddit in 2022 you have to be creative.

Social Bookmarking Websites

You may have heard the term “Social Bookmarking” and remember it from the old days of online marketing. However, the truth is, for many it is still a great way to drive traffic and sales.

Probably the best social bookmarking website in 2022 is Pinterest which allows users to visually share, and discover new interests by posting (also known as ‘pinning’) images or videos to their boards, or other users boards (for example – a collection of ‘pins,’ usually within a common theme or topic) and also browsing what other Pinterest users have pinned.

Pinterest has around 459 million monthly active users.

Question and Answer Websites

Question and Answer websites have proven to be very popular, and it’s a great way to build authority within your niche or industry.

Although you can register on these websites and ask questions, which other people will answer – You’re also able to share your expertise and knowledge by answering other users questions.

With most of these websites you’re able to include a ‘bio’ where you can tell people about yourself, and often share links to your websites and offers.

When you become an authority on these websites, the traffic can soon come flooding in!

One of the biggest question and answer websites in 2022 is Quora.

Quora has around 300 million monthly active users, and is a great place to find people who need solutions to their problems. So register today and start ‘answering questions’!

PDF Sharing Websites

This type of website has become a bit of a dying breed in recent years and they aren’t as popular as they once were. However, they can still provide a source of relevant traffic – which are warmed up by the time they land on your OWN website or offer.

PDF websites are exactly that – a site where you can upload PDF documents. The most popular being ‘eBooks’ and ‘Reports’.

If you create an ebook that is focused on a particular topic and includes high quality, useful information – You can upload it to these websites, optimize the listing and make your eBook available to the world.

By the time people read your eBook they have just found and downloaded, they’re primed to click through to your website to learn more about you, and what you have to offer.

One of the better known PDF sharing websites is SlideShare, that has around 100 million users – although I’m not 100% sure what year that statistic is from.

Social Media

Social media may be last in this list, but it’s not last in relation to audience size and traffic.

In fact, social media websites such as Facebook, Instagram, Twitter and TikTok have billions of users. The majority of people today have at least one social media account.

However, unless you’re using their internal ‘ad platforms’ to pay for traffic you have to manually build up your audience on these websites.

These are often referred to as ‘Friends’, ‘Followers’, or ‘Fans’.

Similar to having ‘Subscribers’ on YouTube, the more followers and fans you have on your social media accounts, the more people you can reach when you publish a message.

Social media is content driven, so the better your content is, the more it will get shared, and the more followers and fans you’ll gain.

I hope you got some value from this post, and I’d love to hear about any other websites you use to drive traffic.

Feel free to drop them in the comments section below.

On another note: I’m going to be sharing some pretty cool ‘SEO’ related stuff with you in the 2nd half of this month, so stay tuned for that – and keep an eye out for my emails.

Until then – Keep on keeping on!

Andy Black

Latent Semantic Indexing Explained – The #1 Ranking Factor

If you have followed me for a reasonable amount of time, or bought any of my products, you’ll be well aware that I’m an advocate of ‘Latent Semantic Indexing’ (aka L.S.I.) when it comes to SEO and ranking content.

Or, what I prefer to call it… Semantic Optimization.

The phrase ‘Content is King’ has been banded around for a long time now, and with good reason. When it comes to SEO practices – ‘content’ and ‘semantic optimization’ go together like ‘peas and carrots’.

Whether it’s an article, post title, H tags, alt tags, or even anchor text in backlinks – They can all be semantically optimized to help increase the Google ranking of the page (or post).

So, What is Semantic Optimization?

Ok, first I’m going to give you a definition that was published by SearchEngineJournal.com, and it goes like this…

Latent semantic indexing (also referred to as Latent Semantic Analysis) is a method of analyzing a set of documents in order to discover statistical co-occurrences of words that appear together which then give insights into the topics of those words and documents

However, there is an easier way to explain this using a simple ‘practical’ concept.

Want to play a little game?

So, let’s pretend for a minute that YOU’RE Google, and you’re crawling (reading) a blog post to determine what it is about.

Imagine that after crawling this blog post you have identified the following words…

  1. fluffy
  2. cute
  3. playful
  4. claws
  5. saucer
  6. milk
  7. kindle

Just by reading that short list of words, what do you think that blog post might be about? What comes to mind?

Take a guess!

I’d imagine most people would guess something like ‘Kittens’, right? Is that what you guessed?

That’s exactly what Google does every time it finds and crawls a new web page or blog post.

It crawls the content and analyzes all the wording on the page (and in the headings and tags) to try and determine what the page is about.

You can’t just include your target keyword within your content and expect Google to agree with you that your content is ABOUT YOUR KEYWORD.

You have to really delve into the topic of your keyword and dig deep, and make sure you answer the users search query and provide real value.

Let’s look at another short list of words, and see if you can guess what the topic is about.

I won’t even include the ‘obvious’ word in this list!

  1. foundation
  2. lay
  3. laid
  4. mortar
  5. feather
  6. level
  7. chisel
  8. straight
  9. gaps
  10. mixture

Can you guess what this one is? The topic is ‘brick laying’. (The obvious word I left out the list was of course ‘brick’)

Here’s something that you need to think about when you create a blog post or piece of content around a specific keyword. Every keyword has a set of semantic words (LSI words) that are highly relevant and relational to it.

With this in mind, when you include your target keyword (that you’d like to rank for) in your post title and in your ‘article’, it doesn’t mean you will rank for it in the search results.

Google analyzes ALL the words used within a webpage or blog post and then builds a semantic theme. It will then use that semantic theme to determine what keywords the page should appear for in its search results.

Google is clever!

So, What’s the Solution

The solution is to write a really good piece of content that answers the search query, and goes deep. Go into detail to answer the question.

It’s about writing for the reader. Writing for your audience.

AFTER doing that you can then go over your content and analyze the words you have used.

How I Power Up My Content to Rank Higher

If I write an article or piece of content I run it through the SEO feature of my RewriterApp software to strengthen the article up so it ranks higher in Google.

How it Works

My RewriterApp feature extracts all the top ranking webpages for your target keyword. These are the webpages that Google is already ranking at the top of their search results. It then extracts all of the LSI words from those pages and creates a ‘weighted’ data set so it knows which are the most important / relevant words in that set.

You can then paste your article / content into the software and it will then calculate an SEO Score based on that ‘data set’ and let you know how it can be improved.

You can add some more LSI words to your article, and increase the score.

Then simply publish your new ‘revised’ article for improved rankings and to get more traffic from Google.

How to Use Latent Semantic Indexing With YouTube

That’s right, you can apply this same SEO concept to your YouTube videos too. You do this by applying these same principles to the video title, description and tags.

This can have a tremendous impact on your rankings in YouTube, as it’ll allow you to rank for specific keywords in the YouTube ‘search results’.

If you’re interested in using the power of semantic optimization for your websites, content or videos then feel free to check out my TWO software apps below.

RewriterApp (Boost the Google Ranking of Your Web Pages and Blog Posts)

TubeSerp (Rank Your Videos Higher in YouTube for Specific Keywords)

I’d also love to hear your thoughts about this, so please do leave a comment below in the comments section.

Until next time

Andy Black

How to Improve Email Deliverability and Stay Out of the Spam Folder

Hey there, Andy Black here.

It’s no secret that having an email list is one of the best assets you can have when owning a business.

An email list gives you the ability to reach out to your audience whenever you like.

Whether you’re delivering some training, sharing useful content, or selling a product to them – They’re just one click away when you have an email list.

However, the bigger your list grows, the more problems that can arise in terms if deliverability.

And when I say ‘deliverability’, I mean … landing your emails in their email inbox, and not their spam folder.

Emails that land in the spam folder, rarely get seen.

So, in this blog post I’m going to reveal 9 tips that you can apply to give your emails the best possible chance of landing in front of your subscribers, and not in their trash folder.

Let’s get started!

Tip #1.  Authenticate Your Email Domain

If you’re using a 3rd party service to send your emails then be sure to setup the correct text records for the domain you’re using.

These records are called DKIM records, SPF records, and DMARC records.

I won’t go into detail about what these do, but they will help your emails to stay out of the spam folder.

The 3rd party service that you’re using to send out your emails will be able to provide you with these records, and your domain registrar or hosting provider will be able to help you set these up.

Tip #2. Subject Lines

Improving subject lines

Subject lines are important as it is the first part of your email your subscriber will see when you send out an email campaign.

They need to create curiosity and interest, and they have the sole purpose of convincing your subscribers to open and read your email.

However, using ‘bad or spammy’ words in your subject line is one of the quickest ways to land your emails in the spam folder.

There’s a FREE online service that you can use to ensure your subject lines are safe to use.

It’s an email subject line tester, and you simply enter in your chosen subject line and it will provide you with a score.

You want to aim for at least 90-100.

It will also give you an explanation of your score further down the page and notify you if any particular area of your subject line needs changing.

You can find this FREE service HERE.

Tip #3.  Do NOT Include Exclamation Marks or ALL UPPERCASE Words

Don’t use any exclamation marks within your email content or use capitalized words.

I have tested this thoroughly, and emails are far more likely to end up in the spam folder if you include either of these.  So don’t use any if possible.

Tip #4. Test Your Email Campaign Before Sending to Your List of Subscribers

Use a FREE online service called GMass before sending out any email campaigns or newsletters.

This is an easy process to carry out.  Simply head over to GMass (You can find this service HERE).

Create a small email list using all of the email addresses that they provide you with at the top of the page.

Then simply send your email campaign to this small list of contacts – and enter your ‘reply-to’ email address into the field below.

Once your email is received by each of these contacts it will reveal which inbox they landed in.

Which will be either the primary tab, promotions tab, or spam folder.

If you’re not happy with the results – You may want to tweak your subject line and email copy.

It’s also a good way to determine if your deliverability is starting to slide. Which leads me onto the next tip.

Tip #5.  Google Postmaster

Google Postmaster is another FREE online service that you can use to get a better understanding of how Google is viewing your emails.

There are a number of different areas that you can check such as…

The spam rate.  If you see frequent spam rates above 0.1% then that can indicate a problem.

IP reputation.  This is the reputation of the IP address where your emails are being sent from.  If you see GREEN on this screen, then that is good.

Domain reputation.  This is how Google view the domain in which you’re sending emails from.  This is your ‘reply-to’ email address.

The higher the reputation, the less chance that your emails will land in the spam folder.

There’s other metrics you can check too.

To find Google Postmaster simply log into Google and then go HERE. Add and verify your domain and you’re good to go.

Tip #6.  Do NOT Email Inactive Leads

If a subscriber hasn’t opened an email in 120 days, do not email them.  Constantly sending emails to people who do not open your emails, can impact your deliverability.

After all – If they’re not interested in reading your emails – Why bother emailing them, right?

Once they have been inactive for a long period of time, remove them from your mailing list.

This is called ‘list maintenance’ and can actually save you money.

Tip #7.  Clean Your Email List

If you’re importing a list of subscribers then be sure to clean the list first using a list cleaning service.

These services generally aren’t free, however, they can save you a lot of headaches later on.

These services will remove spam traps and invalid or expired email addresses.

It’s also a good idea to export your ‘soft bounces’ from time to time and run them through one of these services – to remove any bad emails.

One particular service that I use is clearalist.com.  However, there are plenty available that you can choose from – Based on your list size and budget.

If you’re promoting a product as an affiliate within your emails then be sure to cloak your affiliate link first.

Including direct affiliate links can sometimes get flagged as spam emails by ‘ISPs’ also known as ‘Internet Service Providers’.

So either cloak your affiliate link, use a re-direct, or use some kind of bridge page.

Less is better – Just be sure to strategically place them where it makes sense – for example, after a call to action.

I hope that you got some value from this blog post.

If you have any good tips regarding email deliverability, feel free to drop a comment below to help others.

To your success

Andy Black

How to Rank Your Blog Posts and Web Pages Higher on Google

When it comes to ranking your content in Google there are many factors at play – and although there is no “one way” to rank in Google, there is one particular technique that is as old as time, and continues to become more prominent as each year passes.

It’s a white hat technique meaning that you won’t get penalized by Google when you apply it.

Want to know what it is?

It’s semantic optimization. The art of creating relevance within your written content that Google understands.

I created a short 3 minute video for you yesterday that explains this technique, and that also reveals a simple case study – showcasing the power of this strategy when you apply some minor adjustments.

Watch the video below and then continue reading this post.

In the video above it shows how I increased an article (web page) from #22 to #18 in just 4 days of making some ‘very’ minor adjustments to the article.

This morning the ranking has increased to #16 – and is improving every couple of days.

So that’s an increase from #22 to #16 in just a few days after adding just 10-12 LSI words to the article.

This rise in rankings is all down to applying this very simple but highly effective SEO strategy.

If you’d like to get access to my software / SEO feature that allowed me to get these results, then you can do so here…

>> Get Access to My Software / SEO Feature Here

You can use this SEO feature to improve the ranking of ANY existing blog post or web page – or even for any NEW blog post or web page.

Want to See Just How Powerful Semantic Optimization Is?

After creating the video yesterday (that you see above), I optimized it using my TubeSerp software. TubeSerp uses the exact SAME SEO concept for ranking videos.

This means I entered the keyword “How to Rank Blog Posts Higher on Google” into my TubeSerp software and then used the data it returned to write a perfectly optimized title, description and tags.

No other software works like TubeSerp does – It’s powerful when used right!

After minutes of uploading the video to YouTube with the optimized listing – It ranked #1 in YouTube and page 1 of Google for my keyword – Within minutes.

See screenshots below

As you can see above, my video ranked straight in at the #1 spot for my target keyword – in YouTube.

And above you’ll see that my video ranked on the 1st page of Google within minutes also.

Both of these searches were in ‘Incongnito’ mode so no search preferences or cookies were used. They were raw searches.

Of course, these may bounce around a little which can be normal – But it certainly emphasizes the power of semantic optimization and creating relevance within your content, that Google understands.

If you want long-term rankings – You need to be applying this SEO strategy to your website and blog content.

If you would like to get access to my TubeSerp software too, then you can get yourself a discount here.

>> Get Access to My TubeSerp Software Here

I hope you enjoyed this video and blog post, and got something valuable from them.

If you’d like to see more case studies from me, please drop me a comment below.

Oh, and if you’d like to keep updated with my future videos – Please SUBSCRIBE to my YouTube Channel – It’s much appreciated.

To your success

Andy Black

How to Increase Your Chances of Closing a Sale With a Prospect

Closing a sale is not only the most important part of the sales process, it is also the hardest part.

Getting your prospect to agree the ‘sale’ after pitching your product or service to them.

Although there are many techniques for closing sales there is one in-particular that I have found works extremely well.

It’s not always practical to use this strategy, but in many cases – it is.

So, What is this Strategy?

It’s quite simple really – and that is to show your prospect the end result first.

If you’re selling leads, then send them some leads for FREE.

Once they experience the benefits and the value that those free leads bring them, they won’t want to stop receiving them.

You’re no longer pitching them an idea. You’re not promising them anything – You’re SHOWING them upfront. You’re removing a barrier.

This makes it incredibly easy to negotiate a deal / price with them for you to continue sending those leads.

The same ‘closing’ technique can be applied using personalization.

Let me tell you a little story.

Years ago I used to own a promotional gifts company that provided small / medium businesses as well as corporate companies with printed, engraved and personalized products.

These were give-away items such as pens, mugs, umbrellas, and key fobs.

However, there was one particular sales technique that consistently resulted in receiving an order from our clients and prospects.

If a company reached out to us and wanted to see a sample of a pen or mug, we would take their company logo and send them a sample that had their logo printed or engraved on the item – Rather than a blank item.

(Businesses like to see samples to see the quality of the item – But these usually have generic, sample logos on, or are blank)

When they received that item and saw their logo on it, it created a visual representation of their brand, and they could experience what THEIR OWN PROSECTS would see when receiving the item themselves.

For a small business owner, it’s a proud moment seeing their logo and brand ‘printed’ onto promotional goods.

This resulted in an order from them more often than not.

The Perfect Product to Apply this Strategy

The perfect product for this ‘sales closing’ strategy is website design.

There are many businesses out there that either don’t have a website, or that have an old, outdated website.

Imagine sending them a link to a site that was already built and branded for them.

A website that had their logo, colour scheme, contact details, about us information, products / services and content.

They’d be impressed, right?

Do you think they want to keep their old ‘shabby’ website that is probably doing them more harm than good?

Or do you think they’d want to keep that fast loading, new, slick website that you just sent them – that brings them into 2022 with a bang? (Give or take a few edits and changes).

Well, with regards to ‘building websites’ – They can be quick to setup and build, when using the right tools.

What if you could create an entire ‘slick’, fully functioning website for a business within minutes.

Then maybe 5-10 minutes to add their content to that site to make it complete?

Want the Solution to Do this in 2022?

This coming Tuesday 21st December I’m going to be sending you some information on a very cool software platform that allows you to build and create a website for ANY business within minutes.

It’s the ultimate website builder and it does all the heavy lifting for you, using A.I. technologies.

It’s perfect for local marketing agencies or anyone who wants to start an online / web design agency in 2022.

Keep an eye out for my email on Tuesday 21st – It’s an amazing tool!

To your success

Andy Black

Your Questions, Answered

Hey there! Ok, so just recently I sent out an email to my subscribers asking them if they had any questions they’d like me to answer.

Related to starting an online business, or any aspect to do with “online marketing”.

I’ve been involved with internet marketing, product creation, eCommerce and affiliate marketing for many, MANY years now so wanted to give back some value in the form of ‘advice’ or guidance.

Which you can take or leave. After all, it is just my opinion and point of view… but given from experience.

I had a number of responses so thought I’d take some of those questions and answer them in a blog post, seeing as though I haven’t posted on this blog in such a long time.

Maybe some of these questions and answers will resonate with you, maybe they don’t – But hopefully this blog post will help some of you in some way.

Let’s Get to it!

I have been trying to work out this online marketing thing for over a year now but struggle to find the time. I have two young children and a full time job which I can’t afford to leave. It’s quite a demanding job and that coupled with my home life leaves me very little time left over to succeed with an online business. What do you suggest?

(Asked by Jay)

That’s a good question Jay and one that I believe many people will be able to relate to.

I myself used to be in that very same position many years ago. I also had two ‘young’ children and worked within a family business that I lacked passion for.

Juggling a job and family life can soak up a lot of time. Here’s what I did.

I set specific’ family time’ when I got in from my job. Whether that was take my children to the local play park, or spend time with them in the garden.

I made sure that time was quality time – they got my full attention.

When my children went to bed that’s when I got my laptop out and worked on my online business. My side-hustle. My goal.

Yes I got tired at times but it was worth it. Choosing between an extra couple of hours sleep each night, or moving closer towards my dreams and ambitions was an easy decision for me.

When I went through this transitional period it was WELL before the era of Netflix and other video streaming platforms… but my suggestion would be to look at what things you can sacrifice in your life, even if it’s just temporarily.

Do you binge watch Netflix on a Sunday? Do you go out for a pint with friends once or twice a week? (Just to give you some examples).

We all have the same number of hours in a day… it’s how we spend those hours and if we are truly honest with ourselves, we could all find an odd hour or two to work on a side business if we really wanted to.

I’ll tell you something funny that I noticed fairly recently.

I have a number of friends who over the years have always said to me, “Hey Andy, I wish I could do what you do… I just don’t have ANY time at all to learn or do that”.

Or, “My job prevents me from learning a new skill because I’m working all the time”.

THESE SAME FRIENDS were posting on Facebook asking for “TV Series” recommendations to binge watch on Netflix whilst they were furloughed and off work “bored” during the Covid-19 lockdown.

They had the PERFECT opportunity to spend time to learn a skill, learn to build blogs, learn SEO, coding.. whatever.

But they chose not to.

Most people want the dream, they just don’t want to do the work to reach that dream.

I’m not suggesting that’s you… I’m just saying if you dig deep enough and evaluate your “schedule” or routine, you’ll likely find some time each week to either learn skills, or work on an online business.

Sometimes you just have to make some sacrifices to do that. Most people make excuses WHY they can’t do something, because it’s easier to do that than actually “doing something”.

Look at what time you have available… mornings, evenings, weekends. Look at what things you can sacrifice to free up a little more time.

If you want it bad enough, you’ll find a way.

In a nutshell, in 2020 what is the best way to rank a niche website?

(Asked by Paula C)

To answer this as quickly as possible… Make sure your website is content rich, topically thorough and well structured / formatted.

Create “branded” social accounts for your website on the major social platforms (Facebook Page, Twitter, Instagram etc).

Spend some time getting some relevant followers for each platform.

Every time you publish new content on your website, push that content out across your social sites. (ie – The first few sentences of your post with a direct link back to that post). Or, an image or meme with a link back to your post.

Be sure to have Google Analytics installed on your website.

After some time Google will pick up the social presence and direct traffic from those social links… and send you more visitors via their search results.

Andy, what is the absolute BEST backlink that you can get?

(Asked by Danny)

One that brings visitors to your website. The more visitors it attracts, the more valuable the backlink – For both traffic and SEO.

What’s the key difference between paying for an ad on Facebook vs paying to be included within Googles search results?

(Asked by Tom)

With Facebook they try and match your advert to the people who are most likely to be “interested” in what you have to offer. It’s more a numbers game, and if they show your advert to enough people, some of those will be interested enough to click through and see what you’re offering.

With Google you can bid on specific keywords, so when you appear in their search results, people have actually searched for what you’re offering. It’s a much better matching system and is far more targeted… but it can be pricey!

Would You Like to See More?

I don’t want to make these posts TOO long for you so i’ll leave it there for now.

If you’d like to see more of this, then drop a comment below and let me know.

Or, if you have a question – Send me an email and I’ll do my best to answer it shortly.

Keep an Eye Out for My Email Tomorrow

There’s a worthy SEO software offer being launched tomorrow by Joshua Zamora and his team called SyndTrio. It’s a fully automated syndication system that will syndicate your videos and backlinks across lots of social platforms.

It creates the accounts for you, creates content for you, and then posts across these social accounts for you.

His previous version of this software has around 9,000 users and he has lots of good testimonials and case studies from many of those users.

So, this is what it will do for you:

  • Automated Account Creation (with NO proxies or captcha costs needed)
  • Automated Content Generation for ANY niche
  • Automated Social Syndication to 25+ Authority Sites

It’s one to look out for and I’m in the process of putting together a BONUS for you… So keep your eyes peeled for that tomorrow.

To your success!

Andy Black

Andy Black

How to Improve Your Blogs Rankings, Clicks, Traffic and Income

Hey Andy here! Today we’re going to take a closer look at how you can transform the performance, rankings, clicks and traffic of your blogs and websites.

As a result, if your blogs and sites are monetized, then these tactics that I’ll be covering in this blog post will also increase the income that they will generate.

Ok, Let’s Get Started

These tactics are spawned from the data you already have access to (or, could have access to).

The data that I’m referring to is Google Analytics and Google Search Console.

These are both FREE tools / resources offered by Google, and if you haven’t set these up already then it’s straight forward to do so.

Here are the steps to follow…

  1. Create a Google Account at Google.com (or log in if you already have one).
  2. Go to Google Analytics HERE and add your “Properties” (websites).
  3. Go to Google Search Console HERE and add your “Properties” (websites). Click on the menu icon in the top left corner, then “Search Properties”, then “Add Property”.

After those steps you should be all set!

Google Analytics and Google Search Console need some time to collect data about your sites. The more time they have to collect this data, the better insights you’ll have, and the more you will be able to do to improve your sites rankings and traffic.

Let’s Take a Closer Look at Each Platform to See How We Will Use them

Google Search Console

The Google Search Console will reveal the actual keywords that your site ranks for in Google. However, it reveals FOUR other pieces of data that can be very useful.

These pieces of data are…

  1. Total Clicks – The number of clicks a particular keyword has received in the Google Search Results for a specific time period.
  2. Total Impressions – The number of times that your listing (post or page) has appeared in the Google Search Results following a “search” by a real person.
  3. Average CTR – This is the average percentage that those people searching for your keyword (where your listing appears) actually click on your listing, to visit your post or page. The higher the better!
  4. Average Position – This is the average position where your listing appears in the Google Search Results when someone searches for a specific keyword.

Ok, so now we’re going to look at how we will use this data. To do this I will include a screenshot below showing an example.

* You can access an entire list of all keywords that you’re appearing for in the Google search results.

In the Google Search Console you’ll be able to access the entire list of keywords that your “site” is appearing for in the Google search results.

This list will be comprehensive and WAY beyond the amount of keywords that you were targeting… or thought you were targeting.

First of all you can look at which keywords are attracting clicks in the search results. The ones that are actually generating traffic for you.

In the example above you can see that the keyword “sleep paralysis in spanish” generated 47 clicks within a specific time frame. Those 47 clicks came from a whopping 4,520 impressions. That means that my post listing appeared in Google 4,520 times following a search for that specific keyword.

In the 3rd column you will see the average CTR which is the average click through rate. This shows just 1% of those people that searched that keyword (and SAW my listing in front of them), actually clicked on my listing.

1% isn’t very good.

In the 4th column you have the average ranking position. Numbers from 1 – 10 mean that your listing is ranked on page 1 of Google.

In the example above you can see that my listing ranks between 7th and 8th place. Although it’s on page 1 which is great, it’s not the best position for getting the most clicks and traffic.

Ok, So What Would I Do to Get Better Results from this Search Result?

Well, before I go into that we would need to find out TWO other factors that can affect that ranking. These are “Bounce Rate” and “Time on Page”.

We can get this data from Google Analytics, and below you will see the data for the example I provided.

Now we have all the data we need so that we can decide on the actions that we can take.

It’s likely that this particular keyword is being searched for so people can access the Google Translate Tool… But I’m only using this as an example of what you need to look for and how you can read the data.

PLEASE NOTE – This particular example is for an automated blog post that was initially created and published to “probe” Google. The quality of the blog post is poor BUT can be improved!

Using the above data we can see that only 1% of searchers are clicking through to my search listing, and there are TWO things that we can do that will get us more clicks, and improve our CTR (click through rate).

These are…

  1. To improve our post title and meta description so that it is more enticing to our audience. We need to let the “searcher” know that our post will provide them with the answer / solution they are looking for, and that it is relevant to their search query. This will result in MORE people clicking through to our listing, which will generate more traffic, and also help to increase our search engine ranking.
  2. To actually push our result higher up the search results. To do this we would need to look closer at our post / page and further improve the content, structure, and optimization. The better we can make our page for the visitor, the higher Google will rank it.
* This is the current listing as it appears. As you can see this could be massively improved to attract more clicks.

You can sort ALL of your ranked keywords in Google Search Console by “Impressions”. These are all of your keywords that are appearing the most in the Google search results.

Click on these keywords individually to see what their CTR (click through rate) is, and what position they are ranked.

Remember this…

The higher your keyword is ranked in the search results , the more clicks you will receive.

The more enticing and descriptive your title and meta description is, the more clicks you will receive.

The better your content is… ie – informative, provides answers, includes rich-media such as images, info graphics, videos, polls, user comments etc – the higher your content will rank.

The more optimized that your “good” content is, the higher it will rank.

Now we will look at the actual monthly search volume for this particular keyword.

That’s an average of 1,600 searches per month for this exact keyword.

To get an insight into whether our content is quality, relevant, and well received by our visitors we can look at the “Bounce Rate” and “Time on Page” data.

In the screenshot further up this post we can see that the average amount of time that a visitor stays on this particular page is 1 minute and 36 seconds. Although that isn’t terrible, it’s not great.

My own personal opinion, a good time on page would be 3 – 5+ minutes. That’s ample time for someone to land on your page and digest your content.

The more content you have on your page, the longer it’s possible to keep your visitor on the page!

A time on page of say 5 – 20 seconds is BAD.. and will certainly affect your rankings long-term.

The longer visitors stay on your page, the better your content is and the more relevant it is. At least that’s what it will signal to Google.

The “Bounce Rate” tell us the percentage of visitors that bounce back off that page, back to Google. A high bounce rate % tells Google that your post or page isn’t really answering their users question or requirements.

As a result of this, your Google ranking might start to drop.

A LOW Bounce Rate % will tell Google that they have found what they are looking for.

As a result, your Google ranking might increase further.

If you have a high Bounce Rate or Exit Rate then it’s a sign that you need to improve your content. Think to yourself what people are actually looking for when they search for the keyword.

What answers are they looking for? What are they seeking?

Create some content… an article, video, images that provides those answers / solutions and when visitors start landing on your page they will stay on it for longer.

This will reduce your Bounce Rate and help your revamped post or page to rank higher.

EVERYTHING you improve… whether it is your title, meta description, content… will all help to push your listing higher up the search results.

Another Tip

Once Google Search Console has been gathering data for your site long enough you can use that to do improve your listings, posts and pages as illustrated above.

However, you can EXPORT all of this data as a CSV file directly from Google Search Console.

This will allow you to “sort and filter” the data to find those keywords and posts that provide you with the best opportunity to get more traffic, clicks, and better rankings.

Those 4 columns of data can provide you with a wealth of knowledge when you know how to use it.

Even improving just 3-5 posts or pages using what I have outlined within this blog post can potentially add hundreds, or even thousands of new visitors to your blog each month.

I hope that you enjoyed this blog post and got something from it!

If you have any questions, please feel free to drop a comment below and I’ll answer what I can.

Alternatively, feel free to share your won tips and advice in the comments section below.

To your success

Andy Black

How to Use Citations to Rank Businesses at the TOP of Google

One of the most effective strategies for pushing your prospects or clients into the Google 3-Pack on page 1, is to focus on building citations.

What is a Citation?

It is where a businesses name, address, phone number and website is mentioned / published on another website.

A full citation is the name, address and phone number (also referred to as a NAP).

Then there is a partial citation which might be one or more of those elements – such as the business name and a phone number.

How Do Citations Help Rank a Business in Google?

A citation is like a VOTE, similar to how backlinks work. The more sites that a business is cited (mentioned on), the more Google takes notice and rewards them by sending more visitors there way. Of course, it does this by giving better rankings and positioning in their search engine.

However, just like backlinks, not all citation are equal.

A citation on a website that has strong SEO metrics (Domain Authority, Trust Flow etc) will be worth more than a citation on a lower quality site.

A citation on a site that is relevant to the niche of the business will be worth more than a citation on an unrelated website.

What are the Effects of Building Citations?

Here’s an example of one business that I pushed up from 6th place in Google Maps, to the #1 spot.

Not only their business listing, but also their website.

Below is a screenshot taken before any citations were built.

As you can see the business went from 6th place in the MAP listings (completely out of view), to being ranked #1.

The Facebook Page of this business was previously ranked #2 in the organic listings, but also got pushed up to #1.

This is a great result! The business has recently changed address but so far the rankings have stuck.

So, How Do You Build a Citation?

You have to copy the business name, address and phone number, exactly as it appears in their Google My Business listing.

Here is an example

You copy those exact details (NAP – Name, Address and Phone Number) and publish them on other websites. You can add the website URL too!

These are typically directory type sites, or sites that allow businesses to “Add listings”, “Submit their URLs” etc.

There are literally endless amounts of sites in every niche and industry that allow you to add listings, citations and backlinks.

The more of these that you publish over a period of time, the higher Google will rank that particular business. Both the Local 3-Pack Listing and the website.

Here is an example of a published citation and what it can look like on another site. Note that this particular citation includes the business name, address, phone number and website URL.

What is a 3-Pack Listing Worth to a Business?

The answer is a LOT! It varies from business to business depnding on the industry and location where they are based.

However, these 3-pack listings can generate a huge number of phone calls and new business so being visible in this 3-pack, above competitors is extremely profitable.

SEO Agencies can demand hundreds or even thousands of dollars per month for a good 3-pack ranking.

Where Do You Find the Best Sites to Get Citations and Backlinks from?

A year ago I used to use my own secret methods for finding the best sites to publish citations and backlinks on.

I decided to build a software tool that will “find these sites” for me. For any niche / industry, and for any location.

Any time I needed them!

However, I didn’t want it to only find me sites… I also wanted it to retrieve vital SEO metrics for EACH site returned so I knew which were the BEST, most authoritive sites to use, and which ones to avoid.

This software tool is called Local SEO Pro and it is hands-down the best tool to help you achieve these 3-pack rankings.

No matter what clients or prospects you want to work with, or what niche or industry they are in… this software will help you get the desired results.

I have created a special coupon code that you can use for a limited time only that will reduce the cost of this software for you.

It’s only a one-time investment anyway so you only pay once (discounted!) but can use it again and again to find amazing sites for your citations and backlinks, no matter WHO your client is, or where they are located.

Use Coupon code: BLOGPOST to get $30 off today!

You don’t need to build lots of citations or links in one go either. You can create between 2-5 per week and see great results… all whilst charging your prospects or clients a substantial, or even monthly fee.

There are a huge number of businesses and prospects in dire need of your services. Go and grab your discounted copy of Local SEO Pro today and start putting it to good use.

To your success!

Andy Black

5 x Different Ways in Which to Create Articles for Your Blogs and Websites

In this blog post I am going to cover the different ways in which you can create articles for your blogs and websites.

When writing articles there are FAST, EASY ways. There are 100% automated ways. And there are slower, manual ways.

Each type of content creation has their advantages and disadvantages.

The different methods that I will be referencing in this blog post are…

  1. Writing an article from scratch.
  2. Rewriting an existing article one sentence at a time..
  3. Creating an article using existing sentences and snippets of content from various sources, around the web.
  4. Article spinning.
  5. Pure content curation and quick content curation .

Ok, Let’s Dive Right Into it

#1: Writing an article from scratch

This is for pure writers. Those people that can sit down and crank out a quality article on a specific subject or topic. Not everyone is capable of doing this due to writers block, a lack of creative flare, or even a lack of writing ability – Grammar, etc.

Writing an article from scratch usually requires some degree of topical research prior to writing, and it can be a timely process to complete.

However, if you’re a good article writer this will usually result in the highest quality content (purely unique in idea, concept and structure), good visitor engagement, and better rankings.

Conclusion: Need some natural talent, takes the most time, but potentially the best results.

#2: Rewriting an existing article one sentence at a time

This is a GREAT concept that I devised and actually created some software for back in 2007-2008.

Many people struggle to research a topic, read existing articles and then sit down and write a brand new (100% unique article in the eyes of Google) based on the information they have digested.

So, by taking a quality ‘existing’ article – Or merging 2-3 quality, relevant articles together – and then rewriting that content one sentence at a time, breaks down the entire writing process and makes it much easier.

Instead of digesting an entire article, understanding it, and then rewriting it in your OWN words – You would simply break that article down into sentences, and then rewrite each sentence in your OWN words, one sentence at a time.

A 500 word article might contain just 22-25 sentences. You’d be suprised how fast you can rewrite 22-25 sentences.

Here is an example of rewriting a sentence…

Original: Andy used to enjoy his job at the local DIY store, but after a number of years decided he wanted more from his life, so he left to explore new avenues.

Rewrite: Previously, Andy worked at his local “Do it Yourself” store which used to give him a sense of fulfillment. However, after some time had passed it became mundane and he decided to leave and delve into a new venture.

As you can see, both the original and rewrite have the same meaning / context – But just worded differently, creating 100% unique content in the eyes of Google and the other search engines.

Reading a sentence and writing it out again, but in your OWN words – and then rinsing and repeating that simple process with the next sentence, is much easier than reading an entire article and then writing it ALL out again, in your OWN words.

Conclusion: It’s relatively simple, creates 100% unique content for Google, takes between 10-30 minutes to rewrite an article.

#3: Creating articles using existing sentences and snippets from around the web

This is quick and easy (using my software that is specifically designed for this method), and the results can be quite good.

When you use this method of article creation it is always best to create flow by joining some of the sentences together, and of course write a brief intro and outro for your articles. This makes them more unique, and Google pays particular attention to the opening paragraph when crawling your content.

Here’s the advantages of using this method.

  1. You don’t have to do much writing. You simply drag and drop ‘factual’ sentences and snippets into an article editor, and make a few simple edits.
  2. These articles CAN and DO get indexed in Google, and can even rank and bring in real traffic to your sites.
  3. It’s quick and easy. You can create a 500+ word article in just 2-10 minutes.

Here’s the disadvantage.

It’s not suitable for ALL types of articles. It’s very good for factual articles about a specific topic.

Here’s an example of what I mean…

It’s not good for writing an article on “The Rise and Fall of Bitcoin, and the Projections for 2020”.

It is good for writing an article on “Tips on How to Stop Your Dog from Barking”.

This method isn’t the best for story telling, or creating an article on a very specific, in-depth topic, with a consistent tone.

But for articles on general / broader topics – then it is great for that

If you’d like to see how you can create articles within minutes using this

method, then feel free to watch my video demonstration HERE.

Conclusion: Quick and Easy, little writing or editing, can get indexed, can rank in Google.

#4: Article Spinning

Yes, I know article spinning has been around since prehistoric times but it still works.

Again, there is spinning with ZERO input (and using a good spinning software such as SpinRewriter this can produce pretty good results).

And then there is “spinning and then taking just a few minutes to read through the article and make any minor edits to improve it”. Remember, spinning is done by a “machine” so it won’t be 100% perfect all the time, if that is what you want.

If you don’t know what spinning is, it is where a software tool takes an original piece of content and then switched certain words and replaces them with synonyms. Words that have the same meaning. Spinning can also re-structure phrases or part phrases which can change the contextual structure of an article.

Content spinning is purely carried out to take an existing piece of content that has already been indexed / ranked in Google – And create a NEW version of it that Google thinks is unique, so that it gets indexed and ranked (but maybe for new keywords!).

Conclusion: Fast, zero to little work, may need editing and improving depending on the purpose of the article.

#5: Pure content curation

When people talk about content curation there are TWO types. There is pure content curation where you take a piece of content or news story, and then take parts of that and write your own editorial around it. Or, simply curate the story by adding your own thoughts and views on it.

In fact, here are TWO good descriptions of PURE Content Curation…

News curation is the art of finding, distilling, adding value, preserving and sharing the most relevant stories on a specific topic or issue for a specific audience.

Content curation is the process of finding and collecting online content and presenting the best pieces in a structured way.

So, there you have it – Content curation in its purest form.

However, in the internet marketing industry content curation can be even simpler, more automated, and can still bring great results.

If you want to create and build up a niche site, on a particular topic but don’t want to spend time writing your own content, or even editing content – then you can use this simpler method of “content curation”.

You simply take a trending news story related to YOUR niche or topic. Spin the article through a spinning software such as SpinRewriter (so that it makes it unique in the eyes of Google) – And then you publish that on your site using a new, unique POST TITLE… and cite the URL or source of the original news story (to keep it ethical).

This is a good way to build up a site full of unique content that you can then monetize using different monetization methods (ads, banners etc).

A Plugin Can Do this For You BUT The Offer Ends TONIGHT!

A new plugin was released last week called WP News Ranker that will curate trending news stories for your chosen topic, and publish them on your site. Creating rankings and traffic for you.

It’s a great way to build sites that you can monetize or even SELL, with very little work or input.

The offer ends today at midnight (Tuesday 17th at midnight EST).

You can get this news curation plugin HERE.

It even has a built-in spinner so you pay once for the plugin, and you aren’t required to pay anything else for any other 3rd-party services or spinners.

Conclusion: No research required, can be as easy or hard as you like, can be as quick or slow as you like – depending on which type of curation you want do carry out.

So there you have it! 5 different ways to create articles for your sites.

I’d love to hear your feedback in the comments below.

To your success!

Andy Black