How to Increase Your Chances of Closing a Sale With a Prospect

Closing a sale is not only the most important part of the sales process, it is also the hardest part.

Getting your prospect to agree the ‘sale’ after pitching your product or service to them.

Although there are many techniques for closing sales there is one in-particular that I have found works extremely well.

It’s not always practical to use this strategy, but in many cases – it is.

So, What is this Strategy?

It’s quite simple really – and that is to show your prospect the end result first.

If you’re selling leads, then send them some leads for FREE.

Once they experience the benefits and the value that those free leads bring them, they won’t want to stop receiving them.

You’re no longer pitching them an idea. You’re not promising them anything – You’re SHOWING them upfront. You’re removing a barrier.

This makes it incredibly easy to negotiate a deal / price with them for you to continue sending those leads.

The same ‘closing’ technique can be applied using personalization.

Let me tell you a little story.

Years ago I used to own a promotional gifts company that provided small / medium businesses as well as corporate companies with printed, engraved and personalized products.

These were give-away items such as pens, mugs, umbrellas, and key fobs.

However, there was one particular sales technique that consistently resulted in receiving an order from our clients and prospects.

If a company reached out to us and wanted to see a sample of a pen or mug, we would take their company logo and send them a sample that had their logo printed or engraved on the item – Rather than a blank item.

(Businesses like to see samples to see the quality of the item – But these usually have generic, sample logos on, or are blank)

When they received that item and saw their logo on it, it created a visual representation of their brand, and they could experience what THEIR OWN PROSECTS would see when receiving the item themselves.

For a small business owner, it’s a proud moment seeing their logo and brand ‘printed’ onto promotional goods.

This resulted in an order from them more often than not.

The Perfect Product to Apply this Strategy

The perfect product for this ‘sales closing’ strategy is website design.

There are many businesses out there that either don’t have a website, or that have an old, outdated website.

Imagine sending them a link to a site that was already built and branded for them.

A website that had their logo, colour scheme, contact details, about us information, products / services and content.

They’d be impressed, right?

Do you think they want to keep their old ‘shabby’ website that is probably doing them more harm than good?

Or do you think they’d want to keep that fast loading, new, slick website that you just sent them – that brings them into 2022 with a bang? (Give or take a few edits and changes).

Well, with regards to ‘building websites’ – They can be quick to setup and build, when using the right tools.

What if you could create an entire ‘slick’, fully functioning website for a business within minutes.

Then maybe 5-10 minutes to add their content to that site to make it complete?

Want the Solution to Do this in 2022?

This coming Tuesday 21st December I’m going to be sending you some information on a very cool software platform that allows you to build and create a website for ANY business within minutes.

It’s the ultimate website builder and it does all the heavy lifting for you, using A.I. technologies.

It’s perfect for local marketing agencies or anyone who wants to start an online / web design agency in 2022.

Keep an eye out for my email on Tuesday 21st – It’s an amazing tool!

To your success

Andy Black

2 thoughts on “How to Increase Your Chances of Closing a Sale With a Prospect

  • December 17, 2021 at 4:50 pm

    Dear Andy
    you say that
    If you are selling leads, send them some FREE leads.

    For example if I have a listing of people in the prospect’s City,
    your idea would be to send them some of the data from that list…??
    What do you mean by free leads

    Thanks for your answer

    • December 20, 2021 at 5:52 pm

      Hi Mario, what I mean is to generate them some free leads for ‘free’.

      For example, if you had a niche website (let’s in the plumbing niche) that was ranking for different locations, you could capture ‘enquiries’ (aka – leads) and send those to a prospect that could benefit from those leads.

      Once they see the quality / value of those leads you can reach out and negotiate a deal with them if they’d still like to continue receiving those leads from you.

      Leads / enquiries was just to give you an example.

      I hope that make sense.


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