One of the most effective strategies for pushing your prospects or clients into the Google 3-Pack on page 1, is to focus on building citations.
What is a Citation?
It is where a businesses name, address, phone number and website is mentioned / published on another website.
A full citation is the name, address and phone number (also referred to as a NAP).
Then there is a partial citation which might be one or more of those elements – such as the business name and a phone number.
How Do Citations Help Rank a Business in Google?
A citation is like a VOTE, similar to how backlinks work. The more sites that a business is cited (mentioned on), the more Google takes notice and rewards them by sending more visitors there way. Of course, it does this by giving better rankings and positioning in their search engine.
However, just like backlinks, not all citation are equal.
A citation on a website that has strong SEO metrics (Domain Authority, Trust Flow etc) will be worth more than a citation on a lower quality site.
A citation on a site that is relevant to the niche of the business will be worth more than a citation on an unrelated website.
What are the Effects of Building Citations?
Here’s an example of one business that I pushed up from 6th place in Google Maps, to the #1 spot.
Not only their business listing, but also their website.
Below is a screenshot taken before any citations were built.
As you can see the business went from 6th place in the MAP listings (completely out of view), to being ranked #1.
The Facebook Page of this business was previously ranked #2 in the organic listings, but also got pushed up to #1.
This is a great result! The business has recently changed address but so far the rankings have stuck.
So, How Do You Build a Citation?
You have to copy the business name, address and phone number, exactly as it appears in their Google My Business listing.
Here is an example
You copy those exact details (NAP – Name, Address and Phone Number) and publish them on other websites. You can add the website URL too!
These are typically directory type sites, or sites that allow businesses to “Add listings”, “Submit their URLs” etc.
There are literally endless amounts of sites in every niche and industry that allow you to add listings, citations and backlinks.
The more of these that you publish over a period of time, the higher Google will rank that particular business. Both the Local 3-Pack Listing and the website.
Here is an example of a published citation and what it can look like on another site. Note that this particular citation includes the business name, address, phone number and website URL.
What is a 3-Pack Listing Worth to a Business?
The answer is a LOT! It varies from business to business depnding on the industry and location where they are based.
However, these 3-pack listings can generate a huge number of phone calls and new business so being visible in this 3-pack, above competitors is extremely profitable.
SEO Agencies can demand hundreds or even thousands of dollars per month for a good 3-pack ranking.
Where Do You Find the Best Sites to Get Citations and Backlinks from?
A year ago I used to use my own secret methods for finding the best sites to publish citations and backlinks on.
I decided to build a software tool that will “find these sites” for me. For any niche / industry, and for any location.
Any time I needed them!
However, I didn’t want it to only find me sites… I also wanted it to retrieve vital SEO metrics for EACH site returned so I knew which were the BEST, most authoritive sites to use, and which ones to avoid.
This software tool is called Local SEO Pro and it is hands-down the best tool to help you achieve these 3-pack rankings.
No matter what clients or prospects you want to work with, or what niche or industry they are in… this software will help you get the desired results.
I have created a special coupon code that you can use for a limited time only that will reduce the cost of this software for you.
It’s only a one-time investment anyway so you only pay once (discounted!) but can use it again and again to find amazing sites for your citations and backlinks, no matter WHO your client is, or where they are located.
Use Coupon code:BLOGPOST to get $30 off today!
You don’t need to build lots of citations or links in one go either. You can create between 2-5 per week and see great results… all whilst charging your prospects or clients a substantial, or even monthly fee.
There are a huge number of businesses and prospects in dire need of your services. Go and grab your discounted copy of Local SEO Pro today and start putting it to good use.
In this blog post I am going to cover the different ways in which you can create articles for your blogs and websites.
When writing articles there are FAST, EASY ways. There are 100% automated ways. And there are slower, manual ways.
Each type of content creation has their advantages and disadvantages.
The different methods that I will be referencing in this blog post are…
Writing an article from scratch.
Rewriting an existing article one sentence at a time..
Creating an article using existing sentences and snippets of content from various sources, around the web.
Pure content curation and quick content curation .
Ok, Let’s Dive Right Into it
#1: Writing an article from scratch
This is for pure writers. Those people that can sit down and crank out a quality article on a specific subject or topic. Not everyone is capable of doing this due to writers block, a lack of creative flare, or even a lack of writing ability – Grammar, etc.
Writing an article from scratch usually requires some degree of topical research prior to writing, and it can be a timely process to complete.
However, if you’re a good article writer this will usually result in the highest quality content (purely unique in idea, concept and structure), good visitor engagement, and better rankings.
Conclusion: Need some natural talent, takes the most time, but potentially the best results.
#2: Rewriting an existing article one sentence at a time
This is a GREAT concept that I devised and actually created some software for back in 2007-2008.
Many people struggle to research a topic, read existing articles and then sit down and write a brand new (100% unique article in the eyes of Google) based on the information they have digested.
So, by taking a quality ‘existing’ article – Or merging 2-3 quality, relevant articles together – and then rewriting that content one sentence at a time, breaks down the entire writing process and makes it much easier.
Instead of digesting an entire article, understanding it, and then rewriting it in your OWN words – You would simply break that article down into sentences, and then rewrite each sentence in your OWN words, one sentence at a time.
A 500 word article might contain just 22-25 sentences. You’d be suprised how fast you can rewrite 22-25 sentences.
Here is an example of rewriting a sentence…
Original: Andy used to enjoy his job at the local DIY store, but after a number of years decided he wanted more from his life, so he left to explore new avenues.
Rewrite: Previously, Andy worked at his local “Do it Yourself” store which used to give him a sense of fulfillment. However, after some time had passed it became mundane and he decided to leave and delve into a new venture.
As you can see, both the original and rewrite have the same meaning / context – But just worded differently, creating 100% unique content in the eyes of Google and the other search engines.
Reading a sentence and writing it out again, but in your OWN words – and then rinsing and repeating that simple process with the next sentence, is much easier than reading an entire article and then writing it ALL out again, in your OWN words.
Conclusion: It’s relatively simple, creates 100% unique content for Google, takes between 10-30 minutes to rewrite an article.
#3: Creating articles using existing sentences and snippets from around the web
This is quick and easy (using my software that is specifically designed for this method), and the results can be quite good.
When you use this method of article creation it is always best to create flow by joining some of the sentences together, and of course write a brief intro and outro for your articles. This makes them more unique, and Google pays particular attention to the opening paragraph when crawling your content.
Here’s the advantages of using this method.
You don’t have to do much writing. You simply drag and drop ‘factual’ sentences and snippets into an article editor, and make a few simple edits.
These articles CAN and DO get indexed in Google, and can even rank and bring in real traffic to your sites.
It’s quick and easy. You can create a 500+ word article in just 2-10 minutes.
Here’s the disadvantage.
It’s not suitable for ALL types of articles. It’s very good for factual articles about a specific topic.
Here’s an example of what I mean…
It’s not good for writing an article on “The Rise and Fall of Bitcoin, and the Projections for 2020”.
It is good for writing an article on “Tips on How to Stop Your Dog from Barking”.
This method isn’t the best for story telling, or creating an article on a very specific, in-depth topic, with a consistent tone.
But for articles on general / broader topics – then it is great for that
If you’d like to see how you can create articles within minutes using this
method, then feel free to watch my video demonstration HERE.
Conclusion: Quick and Easy, little writing or editing, can get indexed, can rank in Google.
#4: Article Spinning
Yes, I know article spinning has been around since prehistoric times but it still works.
Again, there is spinning with ZERO input (and using a good spinning software such as SpinRewriter this can produce pretty good results).
And then there is “spinning and then taking just a few minutes to read through the article and make any minor edits to improve it”. Remember, spinning is done by a “machine” so it won’t be 100% perfect all the time, if that is what you want.
If you don’t know what spinning is, it is where a software tool takes an original piece of content and then switched certain words and replaces them with synonyms. Words that have the same meaning. Spinning can also re-structure phrases or part phrases which can change the contextual structure of an article.
Content spinning is purely carried out to take an existing piece of content that has already been indexed / ranked in Google – And create a NEW version of it that Google thinks is unique, so that it gets indexed and ranked (but maybe for new keywords!).
Conclusion: Fast, zero to little work, may need editing and improving depending on the purpose of the article.
#5: Pure content curation
When people talk about content curation there are TWO types. There is pure content curation where you take a piece of content or news story, and then take parts of that and write your own editorial around it. Or, simply curate the story by adding your own thoughts and views on it.
In fact, here are TWO good descriptions of PURE Content Curation…
News curation is the art of finding, distilling, adding value, preserving and sharing the most relevant stories on a specific topic or issue for a specific audience.
Content curation is the process of finding and collecting online content and presenting the best pieces in a structured way.
So, there you have it – Content curation in its purest form.
However, in the internet marketing industry content curation can be even simpler, more automated, and can still bring great results.
If you want to create and build up a niche site, on a particular topic but don’t want to spend time writing your own content, or even editing content – then you can use this simpler method of “content curation”.
You simply take a trending news story related to YOUR niche or topic. Spin the article through a spinning software such as SpinRewriter (so that it makes it unique in the eyes of Google) – And then you publish that on your site using a new, unique POST TITLE… and cite the URL or source of the original news story (to keep it ethical).
This is a good way to build up a site full of unique content that you can then monetize using different monetization methods (ads, banners etc).
A Plugin Can Do this For You BUT The Offer Ends TONIGHT!
A new plugin was released last week called WP News Ranker that will curate trending news stories for your chosen topic, and publish them on your site. Creating rankings and traffic for you.
It’s a great way to build sites that you can monetize or even SELL, with very little work or input.
The offer ends today at midnight (Tuesday 17th at midnight EST).
In this blog post I’m going to share with you some insights that will guide you in the right direction for creating content for your blogs or websites.
When you’re wanting to rank highly in Google for your keywords the best place to turn to for ideas – is Google themselves.
That’s right, if you look in the right places Google will actually provide you with subtle hints that you can utilize when writing your content.
Ok, so here’s what you need to do
Go to Google and search for your target keyword. The keyword you would like to rank for.
Google will serve you the top 10 results for your keyword – Scroll towards the bottom of the search page and you will see keywords that are “Related” to your target keyword.
This is where you can get ideas from so you can build out your content / article with information that Google deems as relevant to your chosen keyword.
See the image below.
So, in the image above you can see suggestions that are related to the keyword “how to stop your dog from barking”.
These are suggestions from Google themselves and they’re actually serving you suggestions that further expand on your keyword – In case you wanted to “dig” a little deeper into the topic.
I have underlined the words that you could use to write content about within your article or blog post.
In the example above you could include information on how to stop your dog barking at night, how to stop your dog barking at a window, how to stop your dog barking at your neighbors, and also stopping them barking using ultrasonic devices.
Google deem these (let’s call them sub-topics) as highly relevant to your keyword and if you write a great article that “answers” these additional questions, you will have a strong piece of content that will stand a better chance of ranking higher in Google
Let’s take a look at another example.
In this second example you could take the words: homemade, pool noodle, and inflatable – As well as Petsmart and Walmart, and include information about those within your article or blog post.
By serving up these search suggestions at the bottom of all / most search results, Google are essentially giving you content ideas.
They’re letting you know what’s relevant to your keyword, and what people are actually searching for that is similar to your keyword.
By creating amazing content that provides information on these suggestions, you’ll be publishing content that is both useful and relevant – and that will naturally answer a lot of questions themed around your target keyword.
As a result – Google will reward you for creating great content by sending more of their users your way.
So, don’t just use guesswork when writing your next article, or creating your next blog post. Let Google themselves tell you what would “interest” and provide real value to your visitors.
If you have any tips of your own, please feel free to share them in the comments section below.
Alternatively, if you are interested in getting your hands on a little software tool that will help you to create articles, or even retrieve lots of little factual pieces of information that you can use within your content (even if it’s just for some inspiration or to rewrite), then you can check out my own article creation software HERE.
It can be used in so many different ways and is already used by thousands of people around the world to help them create content for their blogs and sites.
Without having a HUGE email list or an insane budget for an ad campaign, the only way in my opinion to reach a lot of people is viral marketing.
Successful viral marketing creates a snowball effect and it should feed itself allowing your viral campaign to build up speed and momentum.
The best viral campaigns are often accidental but the effect is the same. These are usually funny videos, or videos that capture a wide-appeal event. People watch them and SHARE them for others to watch. More and more people talk about it and share further.
This creates a viral effect that ends up reaching potentially thousands or even millions of people within a short amount of time.
HOWEVER, how can the likes of you and me create a similar effect?
How can the everyday person create some content that will go viral – enhancing a brand, company or event by getting it in front of thousands of people, quickly?
In this blog post I am going to share with you a case study from a viral campaign I created just yesterday – on Facebook.
The post was published 21 hours ago as of right now, and so far it has reached 17,591 people, had 3,002 engagements, 561 comments, and 480 shares.
This is increasing as I type this!
So, how did I do this and how can you replicate this for yourself, or a client.
Here’s the secret – Yet it is so simple. And although you will have seen something like this before, I have seen so many others leave out the vital ingredient.
Let me break the whole process down for you
First, you need to have an incentive for others to SHARE your post and follow your instructions. This is usually a chance to win something. In my case study it is RIDE TICKETS for an annual LOCAL fair / carnival that my father organizes each and every year.
The incentive has to be enough for people to…
Tag TWO people in the comments, and SHARE the post on their timeline (in Facebook).
If the incentive isn’t strong enough, they won’t participate.
My post offers them 10 free ride tickets for a carnival that is taking place in just 2 days time (from me posting). This means they don’t have to wait long for their incentive if they win.
In fact, below is a screenshot of my post just 43 minutes after publishing it.
As you can see above, after just 43 minutes it had already reached 1,637 people, had 486 engagements, 110 comments, 58 Likes, and 98 shares.
Not bad, eh?
You’ll notice that the image I used gets straight to the point. It shows a fairground ride and the HOOK… my incentive is written in the center of the image.
It’s also important to include your incentive right at the start of your posts text. This hooks them in.
This needs to be followed with simple instructions on how they can enter.
This has to be simple and clear. Don’t over complicate this by asking them to tag more people, or to also LIKE your post.
People will naturally LIKE your post anyway so you don’t need to ask them to. It will have little impact on your results, and the more hoops you make them jump through, the more likely they won’t participate.
Why Do they Need to TAG People in the Comments?
Simple – Because it will draw direct attention to those people as Facebook will show them a notification saying that XXXX person has just mentioned them in a comment. Human nature makes people curious so they will naturally click through to see what they have been tagged in.
Pro Tip: If you are promoting a product, service or business you can ask them to TAG two people who are interested in XXX.
To give you an example, if this post was to promote a dog grooming salon you would ask them to TAG TWO dog owners who live within XXXX area.
This means that the audience of those being tagged are 100% relevant and the right target audience.
Sharing the posts will reach more people but this will be via the NewsFeed.
So, it’s important to get TWO people tagged and also a SHARE for them to qualify for your contest.
Under these instructions within your post you can also include a little information about the event, product, service, brand, or business that you’re promoting… but right at the end, remind them on how to enter again.
Also, include WHEN the winner(s) will be announced.
Having more than one chance to WIN will give you an advantage too, as people know that more than one person has a chance to win, which will increase their chances.
My viral campaign is not over yet. I will be drawing the winners tomorrow morning – About 22 hours from now.
However, here are some more screenshots of my campaign so that you can see how it progressed rapidly.
Below is 1 Hour into the Campaign
Below is 21 Hours into the Campaign
As you can see, these campaigns can catch on and go viral quickly.
It’s a great way to create FAST, massive exposure for an event, brand, product, service, or business.
If you follow my guidelines you should see great results!
Ok, I’m going to keep this as short as possible whilst still revealing ways in which you can turn your content into profit.
Having a content site and adding to it regularly will help you to generate more rankings and bring in more visitors to your site 24/7.
Rankings and traffic is down to your content. However, monetizing that content is down to you.
Here’s 6 ways in which to earn from your content and blog.
1 – Google Adsense or Equivalent
Strategically placing ads on your site and within your content will mean that a percentage of your visitors will exit your site by clicking on an ad. Every time they do, you will earn a commission.
Commissions will vary depending on the niche and how much the advertising is paying to be on your site.
Like all methods of website monetization it’s a numbers game. The more traffic you get to your site, the more clicks on ads you’ll receive, and the more money you will make.
It’s important to get the best CTR (click-thru rate) that you possibly can and to do this you need to place the ad code in the most prominent places of your site.
This is above your content / articles, as well as in the middle and at the bottom. At any stage a visitor could leave your site via an ad, so it’s best to have them in places that their eyes are going to be focused on.
This works WELL and you can earn a lot of money from it but it is VERY traffic dependant.
Long story short I had a site 2-3 years ago (and still have it) that started seeing an insane amount of traffic as it was ranking #1 for a keyword that became viral. I was earning between £500 – £550 per DAY at one point, before the traffic died right down.
The trick with Adsense sites is to have lots of them, so it’s a case of rinsing and repeating this process over and over.
2 – CPA Offers
CPA, which stands for “Cost Per Action” is a popular method of earning an income from your niche sites. You would generally need to get approved by a CPA Network first.
However, after being approved it’s a case of adding a banner or CPA offer to your site / content and when people complete the required form, or submit their details – YOU get a commission. Commissions with CPA offers can be a larger amount. It is certainly more than you would get for a “click” on an ad.
CPA offers can pay out quite a lot when a visitor submits their details for a “free offer”.
What you’re essentially doing here is sending qualified leads to a company. They know on average what a lead is worth to them – and then you get a cut.
It’s a win-win for everyone.
3 – Collect Leads and Build an Email List
Building a list that is highly relevant to your niche is one of the most profitable ways to monetize your site.
You would do this by adding a lightbox popup to your site, or opt-in forms within your content.
If you have a WordPress site then you can use a FREE plugin called MailOptin. It’s free, can be used with any AutoResponder, and it does the job of collecting leads.
You can then build up your email list daily and send them emails regarding interesting, relevant content – and of course – OFFERS that you can profit from.
An email list allows you to drive traffic on demand.
4 – Place Banners
Placing banners on your site is similar to placing Adsense on your site. However, instead of getting paid when someone clicks on your banner, you generally get paid per impression – Or, via a click thru and purchase. Ie – a sale.
You can join a banner advertising platform where you can obtain some code to place throughout your website theme and relevant banners will appear.
Alternatively, you can manually place banner graphics on your site and link them to affiliate products so if visitors click through and make a purchase, you earn a sales commission.
5 – Add a Drop Shopping / Amazon Store
It’s very easy to add a store to your site, or at the very least place some code that will display relevant products from Amazon.
Every time your visitors click on these products and make a purchase you will earn a commission.
The products need to be relevant to your websites content so that they are of interest to your visitors.
6 – Negotiate a Branding / Advertising Deal
If your website traffic gets to a significant amount it’s possible to negotiate an advertising deal with a relevant manufacturer or retailer. This is great for them as it will either drive sales, or their target audience to their online store. Or, if it is a manufacturer or brand, it will increase brand awareness.
You can add tracking to the banners and links that you place for them and can either charge them for impressions, or for clicks.
With regards to clicks you can use Adwords to find out how much they would pay for clicks via Adwords. Then simply undercut that price.
You can use one or more of these methods on your site at the same time. Remember, track everything to so that you can discover which is the most profitable for you.
Once your site is earning money each month you can purely focus on adding more quality content to your site(s) and gaining more traffic.
Today I thought we could take a look at the dreaded “cold calling” sales method that has been used by businesses all over the world since telephones were invented.
And delve into WHY many people shy away from using this method.
So, “cold calling”. In a nutshell, picking up the phone and calling businesses or consumers that you have had ZERO prior contact with, and trying to pitch your services or products to them.
Well, the truth is, the majority of people don’t like to receive these types of calls because 1) They don’t like to be put on the spot. 2) They probably receive LOTS of calls like this as their ‘business’ number will be accessible across major directories and phone lists. 3) It intrudes their day and they do not like pushy sales people.
But WHY do people hate to utilize this method themselves within their business?
The answer is simple – The FEAR of rejection.
When you pick up the phone and try to cold call another business, and get a loud and clear “NO thanks!” harshly delivered by the recipient, it can knock your confidence, and make you start questioning if your product or service is any good.
When this happens over and over again, it can really cause you issues, creates self-doubt, and often make you want to give up. Cold calling is generally only for the hardened sales type people who are willing to brush off 100 “No’s” for every “Yes”, or “Maybe” they receive on the other end of the line.
Of course, you can outsource this to a “Call Center”, or another company. However, this can be costly and there is no guarantee they will deliver your message and represent your brand the way you would like them to.
So, What is the Alternative?
That’s right. Personalized emails (not generic!) that quickly addresses their issues, and highlights HOW you can help them, and the benefits of you doing so.
For example – Maybe they have ZERO SEO on their website meaning they have poor rankings. Maybe they have ZERO social presence and are NOT utilizing the major social platforms such as Facebook, Twitter or Instagram to create brand-awareness.
Maybe they aren’t utilizing VIDEO within their business, or their website isn’t mobile-friendly.
Literally ANY issue that you could help them resolve for a FEE.
The Downside to Cold Emailing
The only downside to sending cold emails is JUST LIKE making “cold calls” over the phone, it can take a number of emails before you get a response.
And crafting a cold email means you have to first find the businesses that NEED your services, which in turn means reviewing their websites, viewing source code… and checking other factors – Which of course, can take a lot of time.
Use my Web Prospectr v2.0 software and remove all the above headaches and hurdles.
My software will not only find your perfect prospects by analyzing their websites for you, and finding issues that YOU can fix.
It will also CRAFT the perfect PITCH EMAIL for each and every one, that will be 100% tailored to the issues they have, and the services that you offer.
It will even pull in specific data and information for EACH specific business, and include it within the email so that it looks like the email has been hand-typed and was written purely for them. So it is not generic in any way!
After all, the email will be created purely for them. It’s just that it will be done automatically by the software, and not hand typed by yourself which would take you a lot of time.
With my software all it takes is just 2-clicks to send each business a fully personalized email pitch. No having to manually type each email.
Just click-click. It doesn’t get any easier than this.
DEAL Opened Back Up Until Tomorrow Only
Ok, here’s the deal. I have created a new coupon for you that will give you a whopping 52% off the price of my new Web Prospectr v2.0 software.
This will be as cheap as it gets, but tomorrow it will go back up to full price.
If you want to get MORE clients without having to do any cold calling, or having to spend time writing lots of emails… then GRAB my software today before my coupon expires.
It’s purely for videos and will help you to get more views for your videos in both Google and Youtube, and it’s well worth taking a look at.
Either way, be sure to word your titles, and design your thumbnail images so they bring you the most clicks possible. Making some small tweaks can sometimes massively increase the number of clicks you receive – So bear that in mind.
Today I wanted to tell you about a FREE tool that you can add directly to your browser, that will not only give you a ton of keyword ideas, it will also give you the monthly search volume, CPC (Cost per click) and also indicate the level of competition, for each keyword.
You may or may not have already heard about this plugin, but this post was created more for those that haven’t heard about it.
It’s called Keywords Everywhere and it is a simple browser add-on that is available for both Chrome and Firefox, and displays it’s data and results when you visit Google from within your browser.
Here’s a short 3-minute “over the shoulder video” I recorded for you, so you can see what it does, and how to get this added to YOUR browser.
Again, this post won’t be valuable for you if you already use, or are aware of this little FREE keyword tool.
However, if you haven’t heard of it, I’m sure it’ll be a nice welcome addition to your tool set.
Today I wanted to share something cool with you, and YES, it is to do with “making money online”.
In fact, it’s a method that is easy to apply and costs you nothing except a little bit of your time upfront. And – this is backed up with TWO “real” case studies of mine. It’s not just theory. It’s something I do and I plan on doing a lot more of in the near future.
So, What is this method?
Simply creating videos that offer a demonstration, or end results of a product – And then using Youtube to get visitors to your videos to generate sales. However, there are some golden rules that you need to follow to get the most out of this. The “most” being – converting your visitors into actual buyers.
First of all, let me share a screenshot with you so you can see that I actually do this, and succeed with it.
I have blurred out some parts, obviously to conform to privacy laws, but you get the picture. The sales records where the coupon name “youtube” have been marked with a circle, are ALL from Youtube traffic.
Here’s the thing – These sales are from just ONE video that I published, and where I just recently added a link to a “Youtube Only Offer Page” with a special coupon code.
The traffic and sales are all from Youtube. No ads, or paid traffic.
Andy, what work was involved to generate these sales?
Recording just one video with some minor editing. Then doing a little optimization with the title, description and tags, and uploading it to Youtube. That’s it!
This video continues to bring in visitors and sales. Evergreen sales with NO ADDITIONAL work involved.
To date I have generated 64 Front End sales (plus upgrades) all from this one video, and will continue to see new sales moving forwards.
Now that’s pretty good for around 1-hours worth of work, right?
Just very recently I recorded another video for a different software product and sales from Youtube are just starting to come through now.
As you can see this other video has resulted in 5 FE sales (plus possibly upgrade sales too!). All recent, and all from Youtube.
In fact, I have just created a variation of this video and published it so that it targets a different keyword. Hopefully bringing in more sales over time.
This is great Andy, BUT how can I do this?
I appreciate that me sharing some cool, exciting sales stats with you, and then saying – “Thanks for your time guys, cya!” wouldn’t go down too well. So, I’m going to tell you what you need to do in order to replicate this yourself.
FIRSTLY though, I want to point out that this process can be “rinsed” and repeated over and over again. If I have created these sales from just a couple of videos (or so), then how many could I make if I have 20, 50, 100, or even 250+ videos out there? Working for me 24/7 – Even whilst I sleep,
Let that sink in for a moment.
And remember, once you have created and published these videos, you can just let them do their thing – And if you have done a good job with them, the sales will follow.
Below I will break down the process and give you some guidance that you should follow.
Step 1: You need a product to promote. I’m going to keep this blog post purely based on software products as my case studies and PROOF above are software sales.
I’m not saying this won’t work for physical products, or online courses etc, I’m just saying that I’m going to keep this post focused on software sales.
Now you do not need your own software product to use this method. You can sign up to promote a software product as an affiliate.
However, you WILL need access to the product and also a COUPON CODE or some kind of special offer setup by the vendor.
You’ll need access to the software so that you can demonstrate parts of it within your video. This will not only show your visitors that you are using the software yourself, but it will also PRESELL them on the software before they even see a sales page.
You can either BUY the product you want to promote, or you can contact the vendor and find out the possibility of getting review access. Even if it was for a couple of days only – To give you time to record some videos.
You would NEED a coupon code, or some kind of offer for the software so that your visitors would get some kind of discount IF / WHEN they buy through your link.
After all, you don’t want them to watch your video and then buy the product from elsewhere, do you? So, you need to offer them an incentive for them to buy through you.
Step 2: You need to create an engaging video that will show your visitors HOW the software can help solve their problem. This can be done with an ‘over the shoulder’ walk-through of the software, showing them how easy it is to use.
Then back this up with some kind of results – If possible. ie – With this software I have been able to do XXXXX, and he is an example of that.
It’s also good to start the video with a HOOK, so during the opening of your video (first 5-10 seconds) you need to tell them what they are going to learn, discover, and benefits they will receive WHEN they watch all of your video.
You can also include an intro after that HOOK, before leading into the content of your video – And maybe end with an outro (It’s good for branding yourself!)
However, BEFORE the end of your video it is important to include a “Call to Action”. This is of course – Letting them know that they can grab a copy of this software at a special discounted price that you managed to get for them (coupon?!), and they can access this by clicking the link at the top of the description, BELOW the video.
This is important, as you want to get as many of your viewers to click your link and check-out the software that you’re showcasing.
Step 3: All that is left to do now is optimize your video title, description and tags and publish to Youtube, to start getting views and sending people to your offer.
I don’t want this post to turn into a lesson on how to optimize your videos, but keep it all relevant and focused around your keyword “topic”. Be sure to have your link at the very top of your description, following some wording such as: Get $30 off this software HERE
Some interesting stats from this method
Before going into some more “Must Do’s” I wanted to let you know what kind of click-through rate (CTR) and sales conversions rate I have seen using this method.
I worked out some stats last week for BOTH of the videos / case studies mentioned above.
Case Study 1: 35.2% of the people that viewed my video on Youtube clicked through my link in the description to see the sales page.
5.26% of those people who clicked through to see the sales page BOUGHT the software.
Case Study 2: 37.4% of the people that viewed my video on Youtube clicked through my link in the description to see the sales page.
5.71% of those people who clicked through to see the sales page BOUGHT the software.
As you can see, both of these case studies / videos produce similar results. Case study / video #2 brings in more money though as the “offer” is priced higher.
Choosing what keyword to target
This is an important step, and one you must get right. First of all, you do not want to target the product name. We are not trying to find ideal prospects who are looking for THAT particular product.
We are trying to find people who have a specific problem, and that are looking for a suitable solution (A Much BIGGER audience).
Think of keywords such as (just off the top of my head)…
how to design a logo for other businesses (Ideal for a logo design software)
how to increase social media followers (Ideal for social media growth software)
how to write articles for money (Ideal for article writing software)
find leads for my business (Ideal for prospecting software)
You can go to Google.com and start typing a keyword into the search field to see some suggestions from Google themselves.
So, remember – You need to target people who have a problem that is highly themed around the software you are going to be promoting – And target that keyword (NOT the product name itself).
This is how the concept of this method should roll out…
People are needing a solution to a problem, and go to Youtube (or even Google) and enter a keyword, probably in a similar style to the example keywords I gave above (and yes, you can get your videos to appear in Google too!).
Your result / video shows up and they click to watch your video.
Your video provides great content, great value, and illustrates HOW the software / product you are showcasing can help them.
They see you have a special coupon for them and they click through your link to the sales page.
If they look at the sales page and it confirms it is what they NEED, they buy and you earn a nice commission.
I hope that I have given you some food for thought, along with some actionable steps that you can go and apply yourself to generate some money using Youtube.
Please remember… With this method you do NOT need to invest any money. Youtube is free for all to use, so create an account, setup a channel and start creating useful, valuable videos using the guidance and “outline” given above in this post.
It’s a numbers game so the more videos you create, the more keywords you will rank for, the more views you will get, the more clicks you will generate to sales pages (via YOUR link)….
…. and the MORE sales you will make!
If you enjoyed this post and feel you will get something from it, please drop me a comment BELOW.
Or, if you have any questions and if I am able to help you further by answering them, drop me a comment below.
Have you ever wondered how to get your videos featured by Youtube? And if you don’t know what I mean by “Featured”, I’m referring to where they place your video in key areas such as your subscribers “Homepage”, “Suggested Videos”, related videos, and other visible places.
Many people wonder the same thing, but WHY? Well, it’s because this extra exposure and visibility can massively increase the number of views you get. More views, equals more subscribers, and MORE actions.
Here’s the thing – Like Google, Facebook and other platforms, most people thing there is some secret, mystical sauce that you need to apply for this to happen. Well, there isn’t. In fact, Youtube actually TELL you exactly what is required in order to get featured by them.
See this message below (inside my Youtube analytics)
As you can see, they state that you can increase your chance of being featured if you “increase your click-through rate and your video watch time”.
Sounds easy, eh? Well, actually it is. So here’s just a few ways to improve those both of those statistics.
When someone enters a keyword query into the Youtube search field, Youtube will display a number of “what they feel are the best” results.
Those results that get the most “clicks” are the ones Youtube deem as being the most relevant to the type of query the “surfer” entered.
As I mentioned in a previous blog post, the TWO ways in which you increase CTR (click-through rate) is by creating an intriguing, relevant, and to-the-point title for your video.
And, by uploading an eye-catching, interesting and intriguing video thumbnail to your video listing.
It’s BOTH of these attributes that will get MORE people to click through to watch your video, and essentially increase your click-through rate.
Watch time is another ranking factor, and something they 100% look at when deciding WHERE to place you within their platform.
It makes sense that the longer people watch your video for, the more relevant it is to their query, and the more interesting it is.
So, here’s some ways in which you can increase the watch time of your videos.
Obviously, here’s the obvious one. Create good content, and an interesting video that people would actually enjoy watching and get some benefit from. If your video is boring, uninformative and off topic – It’s going to tank and people will click away to the next video quickly.
Start your video with a “HOOK”. What do I mean by “Hook”? Well, as soon as your video starts, during the first 5-10 seconds TELL them exactly what they are going to learn / discover if they watch your video. It re-enforced the title and the reason they clicked through to watch your video. It gives them “re-assurance” that they have come to the right place. Tell them WHY they should watch until the end – ie – If you watch this video right to the end, you’re going to discover my #1 XXXXX for doing XXXX. Then cut away to a short “intro” clip (great for branding) and then lead straight into your content. Whatever that may be.
Mix up your interaction, add “quirky” pattern interrupts and keep them engaged. At this stage you need to keep their interest so be mindful every 20 seconds that you’re delivering valuable content in one way or another (when editing your video). If you’re sharing your screen with them, then cut away every so often and speak to them “face to camera”. Use a little bit of humor as and when appropriate, graphics, animation and anything else you can to keep your video engaging to prevent them from clicking off your video. The more of your video they watch, the higher Youtube will rank it, and the more likely you will get featured within KEY areas of Youtube.
So there you have it. A few actionable tips to help you get FEATURED by Youtube.
Feel free to drop a comment below – I’d LOVE to hear from you 🙂