local marketing

How to Increase Your Chances of Closing a Sale With a Prospect

Andy Black

Closing a sale is not only the most important part of the sales process, it is also the hardest part.

Getting your prospect to agree the ‘sale’ after pitching your product or service to them.

Although there are many techniques for closing sales there is one in-particular that I have found works extremely well.

It’s not always practical to use this strategy, but in many cases – it is.

So, What is this Strategy?

It’s quite simple really – and that is to show your prospect the end result first.

If you’re selling leads, then send them some leads for FREE.

Once they experience the benefits and the value that those free leads bring them, they won’t want to stop receiving them.

You’re no longer pitching them an idea. You’re not promising them anything – You’re SHOWING them upfront. You’re removing a barrier.

This makes it incredibly easy to negotiate a deal / price with them for you to continue sending those leads.

The same ‘closing’ technique can be applied using personalization.

Let me tell you a little story.

Years ago I used to own a promotional gifts company that provided small / medium businesses as well as corporate companies with printed, engraved and personalized products.

These were give-away items such as pens, mugs, umbrellas, and key fobs.

However, there was one particular sales technique that consistently resulted in receiving an order from our clients and prospects.

If a company reached out to us and wanted to see a sample of a pen or mug, we would take their company logo and send them a sample that had their logo printed or engraved on the item – Rather than a blank item.

(Businesses like to see samples to see the quality of the item – But these usually have generic, sample logos on, or are blank)

When they received that item and saw their logo on it, it created a visual representation of their brand, and they could experience what THEIR OWN PROSECTS would see when receiving the item themselves.

For a small business owner, it’s a proud moment seeing their logo and brand ‘printed’ onto promotional goods.

This resulted in an order from them more often than not.

The Perfect Product to Apply this Strategy

The perfect product for this ‘sales closing’ strategy is website design.

There are many businesses out there that either don’t have a website, or that have an old, outdated website.

Imagine sending them a link to a site that was already built and branded for them.

A website that had their logo, colour scheme, contact details, about us information, products / services and content.

They’d be impressed, right?

Do you think they want to keep their old ‘shabby’ website that is probably doing them more harm than good?

Or do you think they’d want to keep that fast loading, new, slick website that you just sent them – that brings them into 2022 with a bang? (Give or take a few edits and changes).

Well, with regards to ‘building websites’ – They can be quick to setup and build, when using the right tools.

What if you could create an entire ‘slick’, fully functioning website for a business within minutes.

Then maybe 5-10 minutes to add their content to that site to make it complete?

Want the Solution to Do this in 2022?

This coming Tuesday 21st December I’m going to be sending you some information on a very cool software platform that allows you to build and create a website for ANY business within minutes.

It’s the ultimate website builder and it does all the heavy lifting for you, using A.I. technologies.

It’s perfect for local marketing agencies or anyone who wants to start an online / web design agency in 2022.

Keep an eye out for my email on Tuesday 21st – It’s an amazing tool!

To your success

Andy Black

How to Get FREE Stuff, and Great Discounts – Ethically

Andy Black

Well, it is a brand-new exciting year, so I thought I’d grab a coffee, sit down at my machine, and share a simple strategy with you.

One that can result in FREE stuff, and discounts. We all like free, right?

In a nutshell – this strategy is based around recording ‘quick’ video reviews for businesses. However, PLEASE NOTE that it’s vital that these reviews are only for businesses and services you have used yourself, and are HAPPY with. This makes is a clean, and ethical strategy.

(For this example – Let’s say there is a local restaurant that you have frequented once or twice and really enjoy their food, and ambience – And would LOVE to get some free meals from them)

So, there are TWO parts to this strategy.

Let’s call this first part – PART A.

With Part A you would grab your mobile phone, or camera and record a short 1-2 minute ‘face to camera’ review video about this restaurants food and services.

This can be done in one take, and doesn’t need to be fancy, or edited down. It just needs to be REAL, from a real person, and come across as sincere. As it should be!

You would then upload it to Youtube, and set the video as ‘Unlisted’. Do not publish it (yet).

You would then get the email address of the restaurant, and email this review video to the owner, and include a message similar to below.

You could also find their Facebook Page too and send the message to their Facebook Message Inbox…

To the restaurant owner,

I was in your restaurant the other night and thought the food and service was exceptional. In fact, I just recorded this review video for you. Feel free to use it how you like…

[YOUR VIDEO URL HERE]

When I searched for reviews in Google for your restaurant, I noticed that you didn’t have any video reviews showing at all on the first page. Videos stand out really well in the Google search results, and they attract attention.

I was wondering if you’d be interested in doing a little exchange with me?!

If you allow my partner and I to visit your restaurant for a free starter, main course, and a couple of free drinks each, I’d get my review video to appear on the first page of Google for you (permanently).

So, when anyone searches for [restaurant name] reviews, my glowing review video will appear right in front of them.

I appreciate that ‘most’ good restaurants can still receive occasional ‘bad’ reviews which can often also appear on Google for all to see (you can’t please everyone, and it’s frustrating). As videos stand out like a ‘sore’ thumb, this video would draw attention away from any negative reviews, if there were any.

Anyway, if you could reply and let me know either way. I’d be happy to do the work. If not, then no worries at all, the video is still yours to use how you wish.

Very best regards

YOUR NAME

A Fan of Your Restaurant


The message above does three things.

First, it strokes their ego. You’re telling them how amazing their restaurant is. This helps create a rapport with them.

Secondly, you’re giving them a gift. You’ve done something for them, and it’s natural human behavior to return ‘favors’.

Thirdly, you’ve given them a viable proposition by offering them an exchange of services – and also highlighted how valuable YOUR service is.

Exchanging services is also known as a ‘Hook-Up’. Hook-Ups are great as it costs you BOTH less. In this case the food and drinks they would be giving you for free will cost them WAYYY less than the retail price you would pay at their restaurant. On the flip side, what you’d be giving them costs nothing… just a few minutes of your time.

Sound Good?

Ok, now let’s go to PART B

If you receive a reply and the response is a positive one, you move to PART B, which is fulfilling YOUR side of the deal.

This would be optimizing your Youtube video listing so that the video ranks for their restaurant name + review, and then setting the video to PUBLIC so that it indexes in Google and ranks for that keyword.

You might also want to add a custom thumbnail to make it more attractive to the visitor. Create some curiosity – or make it clear that it is a review.

Get in touch with the owner / manager again and ask them to search for the keyword themselves in Google.

They will see your review video on the first page.

All you need to do now is arrange when you and your ‘Plus 1’ can go to the restaurant for your free meal and drink.

Deal done!

Before I sign off for the day, I wanted to point a couple more things out.

Firstly, this can be done with near enough any kind of business. Barbers, take-aways, restaurants, tyre suppliers, mechanic workshops, gyms. Literally anywhere. It doesn’t always have to be FREE… it could be a GOOD discount instead… especially if the item or service you are wanting is expensive.

Secondly, you can use this as POWERED UP lead gen. Once you do a deal like this you’re far more likely to secure more work, or at least get a response from them. How about a new website, or more videos ranked in Google? But maybe next time for different local keywords that can bring them more business.

Ok, time to sign off! Hope you enjoyed this post, and feel free to leave a comment below 🙂