Internet Marketing

Today I wanted to share something cool with you, and YES, it is to do with “making money online”.

In fact, it’s a method that is easy to apply and costs you nothing except a little bit of your time upfront. And – this is backed up with TWO “real” case studies of mine. It’s not just theory. It’s something I do and I plan on doing a lot more of in the near future.

So, What is this method?

Simply creating videos that offer a demonstration, or end results of a product – And then using Youtube to get visitors to your videos to generate sales. However, there are some golden rules that you need to follow to get the most out of this. The “most” being – converting your visitors into actual buyers.

First of all, let me share a screenshot with you so you can see that I actually do this, and succeed with it.

I have blurred out some parts, obviously to conform to privacy laws, but you get the picture. The sales records where the coupon name “youtube” have been marked with a circle, are ALL from Youtube traffic.

Here’s the thing – These sales are from just ONE video that I published, and where I just recently added a link to a “Youtube Only Offer Page” with a special coupon code.

The traffic and sales are all from Youtube. No ads, or paid traffic.

Andy, what work was involved to generate these sales?

Recording just one video with some minor editing. Then doing a little optimization with the title, description and tags, and uploading it to Youtube. That’s it!

This video continues to bring in visitors and sales. Evergreen sales with NO ADDITIONAL work involved.

To date I have generated 64 Front End sales (plus upgrades) all from this one video, and will continue to see new sales moving forwards.

Now that’s pretty good for around 1-hours worth of work, right?

Just very recently I recorded another video for a different software product and sales from Youtube are just starting to come through now.

As you can see this other video has resulted in 5 FE sales (plus possibly upgrade sales too!). All recent, and all from Youtube.

In fact, I have just created a variation of this video and published it so that it targets a different keyword. Hopefully bringing in more sales over time.

This is great Andy, BUT how can I do this?

I appreciate that me sharing some cool, exciting sales stats with you, and then saying – “Thanks for your time guys, cya!” wouldn’t go down too well. So, I’m going to tell you what you need to do in order to replicate this yourself.

FIRSTLY though, I want to point out that this process can be “rinsed” and repeated over and over again. If I have created these sales from just a couple of videos (or so), then how many could I make if I have 20, 50, 100, or even 250+ videos out there? Working for me 24/7 – Even whilst I sleep,

Let that sink in for a moment.

And remember, once you have created and published these videos, you can just let them do their thing – And if you have done a good job with them, the sales will follow.

Below I will break down the process and give you some guidance that you should follow.

Step 1: You need a product to promote. I’m going to keep this blog post purely based on software products as my case studies and PROOF above are software sales.

I’m not saying this won’t work for physical products, or online courses etc, I’m just saying that I’m going to keep this post focused on software sales.

Now you do not need your own software product to use this method. You can sign up to promote a software product as an affiliate.

However, you WILL need access to the product and also a COUPON CODE or some kind of special offer setup by the vendor.

You’ll need access to the software so that you can demonstrate parts of it within your video. This will not only show your visitors that you are using the software yourself, but it will also PRESELL them on the software before they even see a sales page.

You can either BUY the product you want to promote, or you can contact the vendor and find out the possibility of getting review access. Even if it was for a couple of days only – To give you time to record some videos.

You would NEED a coupon code, or some kind of offer for the software so that your visitors would get some kind of discount IF / WHEN they buy through your link.

After all, you don’t want them to watch your video and then buy the product from elsewhere, do you? So, you need to offer them an incentive for them to buy through you.

Step 2: You need to create an engaging video that will show your visitors HOW the software can help solve their problem. This can be done with an ‘over the shoulder’ walk-through of the software, showing them how easy it is to use.

Then back this up with some kind of results – If possible. ie – With this software I have been able to do XXXXX, and he is an example of that.

It’s also good to start the video with a HOOK, so during the opening of your video (first 5-10 seconds) you need to tell them what they are going to learn, discover, and benefits they will receive WHEN they watch all of your video.

You can also include an intro after that HOOK, before leading into the content of your video – And maybe end with an outro (It’s good for branding yourself!)

However, BEFORE the end of your video it is important to include a “Call to Action”. This is of course – Letting them know that they can grab a copy of this software at a special discounted price that you managed to get for them (coupon?!), and they can access this by clicking the link at the top of the description, BELOW the video.

This is important, as you want to get as many of your viewers to click your link and check-out the software that you’re showcasing.

Step 3: All that is left to do now is optimize your video title, description and tags and publish to Youtube, to start getting views and sending people to your offer.

I don’t want this post to turn into a lesson on how to optimize your videos, but keep it all relevant and focused around your keyword “topic”. Be sure to have your link at the very top of your description, following some wording such as: Get $30 off this software HERE

Some interesting stats from this method

Before going into some more “Must Do’s” I wanted to let you know what kind of click-through rate (CTR) and sales conversions rate I have seen using this method.

I worked out some stats last week for BOTH of the videos / case studies mentioned above.

Case Study 1: 35.2% of the people that viewed my video on Youtube clicked through my link in the description to see the sales page.

5.26% of those people who clicked through to see the sales page BOUGHT the software.

Case Study 2: 37.4% of the people that viewed my video on Youtube clicked through my link in the description to see the sales page.

5.71% of those people who clicked through to see the sales page BOUGHT the software.

As you can see, both of these case studies / videos produce similar results. Case study / video #2 brings in more money though as the “offer” is priced higher.

Choosing what keyword to target

This is an important step, and one you must get right. First of all, you do not want to target the product name. We are not trying to find ideal prospects who are looking for THAT particular product.

We are trying to find people who have a specific problem, and that are looking for a suitable solution (A Much BIGGER audience).

Think of keywords such as (just off the top of my head)…

• how to design a logo for other businesses (Ideal for a logo design software)
• how to increase social media followers (Ideal for social media growth software)
• how to write articles for money (Ideal for article writing software)
• find leads for my business (Ideal for prospecting software)

You can go to Google.com and start typing a keyword into the search field to see some suggestions from Google themselves.

So, remember – You need to target people who have a problem that is highly themed around the software you are going to be promoting – And target that keyword (NOT the product name itself).

This is how the concept of this method should roll out…

1. People are needing a solution to a problem, and go to Youtube (or even Google) and enter a keyword, probably in a similar style to the example keywords I gave above (and yes, you can get your videos to appear in Google too!).
2. Your result / video shows up and they click to watch your video.
3. Your video provides great content, great value, and illustrates HOW the software / product you are showcasing can help them.
4. They see you have a special coupon for them and they click through your link to the sales page.
5. If they look at the sales page and it confirms it is what they NEED, they buy and you earn a nice commission.

I hope that I have given you some food for thought, along with some actionable steps that you can go and apply yourself to generate some money using Youtube.

Please remember… With this method you do NOT need to invest any money. Youtube is free for all to use, so create an account, setup a channel and start creating useful, valuable videos using the guidance and “outline” given above in this post.

It’s a numbers game so the more videos you create, the more keywords you will rank for, the more views you will get, the more clicks you will generate to sales pages (via YOUR link)….

…. and the MORE sales you will make!

If you enjoyed this post and feel you will get something from it, please drop me a comment BELOW.

Or, if you have any questions and if I am able to help you further by answering them, drop me a comment below.

To your success!

Andy Black

Have you ever wondered how to get your videos featured by Youtube? And if you don’t know what I mean by “Featured”, I’m referring to where they place your video in key areas such as your subscribers “Homepage”, “Suggested Videos”, related videos, and other visible places.

Many people wonder the same thing, but WHY? Well, it’s because this extra exposure and visibility can massively increase the number of views you get. More views, equals more subscribers, and MORE actions.

Here’s the thing – Like Google, Facebook and other platforms, most people thing there is some secret, mystical sauce that you need to apply for this to happen. Well, there isn’t. In fact, Youtube actually TELL you exactly what is required in order to get featured by them.

See this message below (inside my Youtube analytics)

As you can see, they state that you can increase your chance of being featured if you “increase your click-through rate and your video watch time”.

Sounds easy, eh? Well, actually it is. So here’s just a few ways to improve those both of those statistics.

Click-Through Rate

When someone enters a keyword query into the Youtube search field, Youtube will display a number of “what they feel are the best” results.

Those results that get the most “clicks” are the ones Youtube deem as being the most relevant to the type of query the “surfer” entered.

As I mentioned in a previous blog post, the TWO ways in which you increase CTR (click-through rate) is by creating an intriguing, relevant, and to-the-point title for your video.

And, by uploading an eye-catching, interesting and intriguing video thumbnail to your video listing.

It’s BOTH of these attributes that will get MORE people to click through to watch your video, and essentially increase your click-through rate.

Watch Time

Watch time is another ranking factor, and something they 100% look at when deciding WHERE to place you within their platform.

It makes sense that the longer people watch your video for, the more relevant it is to their query, and the more interesting it is.

So, here’s some ways in which you can increase the watch time of your videos.

1. Obviously, here’s the obvious one. Create good content, and an interesting video that people would actually enjoy watching and get some benefit from. If your video is boring, uninformative and off topic – It’s going to tank and people will click away to the next video quickly.
2. Start your video with a “HOOK”. What do I mean by “Hook”? Well, as soon as your video starts, during the first 5-10 seconds TELL them exactly what they are going to learn / discover if they watch your video. It re-enforced the title and the reason they clicked through to watch your video. It gives them “re-assurance” that they have come to the right place. Tell them WHY they should watch until the end – ie – If you watch this video right to the end, you’re going to discover my #1 XXXXX for doing XXXX. Then cut away to a short “intro” clip (great for branding) and then lead straight into your content. Whatever that may be.
3. Mix up your interaction, add “quirky” pattern interrupts and keep them engaged. At this stage you need to keep their interest so be mindful every 20 seconds that you’re delivering valuable content in one way or another (when editing your video). If you’re sharing your screen with them, then cut away every so often and speak to them “face to camera”. Use a little bit of humor as and when appropriate, graphics, animation and anything else you can to keep your video engaging to prevent them from clicking off your video. The more of your video they watch, the higher Youtube will rank it, and the more likely you will get featured within KEY areas of Youtube.

So there you have it. A few actionable tips to help you get FEATURED by Youtube.

Feel free to drop a comment below – I’d LOVE to hear from you 🙂

To your success!

Andy Black

It’s no secret that Youtube provides one of the largest audiences in the world, and publishing videos on Youtube can get you a LOT of exposure, and traffic to your own websites and offers.

However, like most things – It’s a numbers game.

The more views you get, the more exposure, clicks and sales you will get. That’s just a fact.

I recorded a short video for you that will show you some effective and easy ways in which you can instantly increase the number of views that you get to ALL of your past and future videos.

You can watch that video here…

I hope you got something from the video and that it gave you a little food for thought.

More blog posts coming soon, and of course, feel free to drop a comment below 🙂

Hey, Andy here! I felt like sitting down and writing a blog post today, so thought I’d take this opportunity to share with you “10 great sites” that you can use to promote your content on, and also BOOST your SEO.

These sites are modern, have a thriving community and can drive a LOT of visitors to your sites and “offers”… as well as boost your Google / Youtube rankings with some powerful, and active backlinks.

Ok, so what are these sites?

I have listed these below and they are all clickable – Go and check each one out – Follow their community guidlines – and ENJOY! 🙂

• Minds.com
• Scoop.it
• Fark.com
• Viadeo.com
• Hubpages.com
• Getpocket.com
• Reddit
• Raindrop.io
• Sociopost.com
• mastadon.social

They’re all good for driving traffic but if you have a particular blog post, video, or site that you would like to rank higher in Google, then spend the time to add them to these sites properly. Add unique content to each submission. That’ll send some great authority, ranking signals to Google!

Remember – Once you have created an account on each of these sites, it’s going to be far quicker for you to publish content and submit links to them in the future.

If you know of any others that you’d like to share, feel free to drop them in a comment below.

Have fun!

Andy Black

So, you have found the perfect prospects and have managed to arrange an appointment to ‘pitch your product or service to them.

Great! You’re nearly there. Or, are you?

The truth is, many people fall at the last hurdle of the selling process. Finding potential clients is one thing, but closing the sale or ‘doing the deal’ is often the hardest part.

No matter how good your product or service is, if you don’t portray YOURSELF the right way, or address their needs in the right way, there’s a good chance your prospect will ‘clam up’ and your chances of closing a sale will be slim.

So, What Can Be Done About it?

In this blog post I am going to share with you some common mistakes that a “rookie” salesman can make. Let’s get to it!

1. Let your prospect TALK. The worst thing you can do is go into your meeting and bombard them with ‘sales talk’, trying to push your product or service onto them. It’s important that you get them to engage with you, by asking them questions. You need to open up a line of communication with them and NOT do all the talking yourself. It’s unlikely that you would be answering any of their OBJECTIONS if you’re not giving them the opportunity to speak. Build rapport with them, let them talk, and then identify any objections so that you can work towards doing business with them.
2. Don’t be fake. Your prospect will see through ‘fluff talk’ and think you’re just trying to grease them up for the sale. Be sincere, be open, be truthful, and just be YOURSELF. I’ve lost count of how many times over the years I have experienced a sales person being over friendly, and talking about pointless stories – It just comes across as forced and leaves you waiting for the pitch (with your defenses up, ready!). Don’t be that person.
3. Don’t focus on YOUR company. Focus on theirs. When meeting with a client their time is precious and you only have a short window of opportunity to do business with them. They really aren’t interested in all the details of YOUR business. Instead, spend the time you have finding out more about their business, and the problems they might face. Then you’ll be better equipped to answer questions, and position your product or service to be the ‘perfect’ solution for them. It also shows that you’re really showing an interest in their business, and wanting to help them, rather than just pimping for a quick sale.
4. Take Risks. If you feel like your prospect isn’t on the same page as you, or might not be understanding how your product or service can help them – ASK THEM, and don’t be afraid to do so. Say something like “I sense that you might not be fully understanding how this might help you, is that right?”. Just keep paying attention to how they’re responding to you, and if you feel like you’re losing them along the way, stop and ask them if there is something they’re not understanding.
5. Identify ALL of their objections. Before any prospect will agree to a deal, they will always need all of their objections ‘quashing’. It’s down to you to identify these objections. Salesmen are aware of the dreaded “I’ll think about it” response from a potential client. When they respond in this way, it isn’t because they want to think about it – It’s because they have objections that haven’t been dealt with, and it’s preventing them from doing a deal with you. Identify their objections, deal with those objections, and then get the deal done.

I’d LOVE to hear your OWN tips or advice regarding the best way to deal with prospects, and ‘closing deals’ with them. Feel free to comment below and share your expertise and advice with us.

P.s – If you haven’t checked out the Site Speed Profits software and training yet, then go and check it out HERE whilst the price is still super low. It will help you obtain WARM prospects that will be easier to do business with, and it’s clever how it work. Worth taking a look.

Today I wanted to talk about “Procrastination” and having your days sucked up by sites such as Youtube and Facebook.

If you are an internet marketer (or trying to be one) then you’ll probably know exactly what I’m talking about.  Sometimes it is hard to stay laser focused and it’s easy to change browser tabs and waste time on your favorite sites such as Facebook or Youtube.  Hell, you might even turn on your game console or watch TV.

Here’s what you need to do.  STOP!

You’re never going to build a business or reach any level of success by p#ssing away your time in that manner.  You need to work on tasks that are productive.  Period.  Tasks that are going to get your a step closer to your goals.

This is what I do.

At the end of every day I create a short list of tasks to do on the following day.  Simple tasks that I can work through one by one.  I don’t just write down work related tasks, I also write down other things that I would LIKE to do that day too, and for those I also add a time.

Let’s say I want to take my dog out for a nice walk along the woods (local to me).  Being my own boss this is something like to do.  So, I add that to my daily list and note a time next to it.

The list doesn’t need to be huge.  But it needs to have enough tasks on it that if completed by the end of the day, will give you a sense of achievement.

Here’s an example from just a week or so ago.  I had a load of tasks that I wanted to get done on this specific day.  I broke these tasks down into their simplest form and created a small list.  I also wanted to go to the gym… and also meet up with a friend for an hour that day for a late lunch.  Quite a tall order for one day right?

I added those to my list with the times that I needed to leave my house (where I work from).  What this done was give me a clear direction for that day.  It removed any clutter and gave me focus.  I made sure I had no distractions open (Facebook etc) and I worked through the tasks one by one.  As I completed each one I ticked it off my list.  When it was time to leave for the gym, or to meet up with my fiend I stopped what I was doing and left.  When I returned I got straight on with my tasks, sticking to my list rigidly.

This is how you STAY productive and get stuff done.

By the end of the day not only did I manage to fit in everything that I WANTED to do, I also completed a list of tasks that got me closer to my goals.

Remember, you can make more money but you can’t make more time.  Use your time wisely, you only have so much of it.  If you’re going to work on something then WORK on it 100%.

Remove all distractions during your WORK (Fun!) time and structure your day.  It doesn’t matter if you do not complete ALL your tasks.  At least you will have been productive and done enough of the “Right” tasks to move yourself and your business forwards.

The words you need to remember here are Focus, Structure and Discipline.  If you follow this routine every day you will get a TON done and you’ll make real leaps and bounds with your business (and life).

Stay productive!