15 Tips to Improve Your Power of Persuasion and Achieve More Sales

Hey Andy here,

When it comes to sales there’s a huge difference between ‘attracting customers’ and ‘closing sales’.

Attracting customers may get people through the door, or to your checkout page, but it won’t necessarily result in a sale.

There’s a number of things that you can do to encourage your potential customers to make a decision and ‘buy’.

Here’s 15 tips that you can apply to your sales process today to increase your sales, whatever business you’re in:

1. Know your audience: Understanding your customers’ needs and motivations is key to successfully persuading them to buy. Take time to research their demographics, preferences, and pain points.
2. Build rapport: Create a connection with your customers by being friendly, approachable, and authentic. People are more likely to buy from someone they trust and like.
3. Use social proof: People tend to follow the crowd, so use testimonials, case studies, and social media influencers to demonstrate the popularity and success of your product.
4. Highlight benefits: Focus on the benefits of your product, not just its features. Show customers how it will improve their lives, save them time or money, or solve a problem they have.
5. Create urgency: Give customers a reason to buy now, such as a limited-time offer or low stock availability. People are more likely to act when they feel like they might miss out.
6. Use scarcity: People tend to value things that are rare or exclusive. Use scarcity to your advantage by creating limited editions, time-sensitive deals, or offering exclusive deals to certain customers.
7. Use visual aids: Use images, videos, and infographics to help customers visualize how your product works and how it will benefit them.
8. Be persistent: Don’t be afraid to follow up with customers who haven’t yet made a decision. They may just need a little more time or information to make a purchase.
9. Use storytelling: Use stories to help customers connect with your product and see how it fits into their lives. Show how it has helped others and how it can help them too.
10. Address objections: Address common objections before customers have a chance to voice them. Show how your product overcomes these objections and why it’s still a great choice. (If you sell online then having an FAQ on your sales page works well!)
11. Use emotional language: People make buying decisions based on emotions, not just logic. Use words and phrases that evoke positive emotions such as excitement, joy, and relief.
12. Offer a guarantee: Give customers peace of mind by offering a money-back guarantee or free trial. This can help overcome any hesitation they may have about buying.
13. Use the power of free: People love getting something for free. Offer a free sample, trial, or consultation to help customers experience your product and see its value.
14. Be confident: Believe in your product and its value, and convey that confidence to your customers. This will help build trust and make them more likely to buy. (The best salesmen are those who truly believe in the product or service they are selling).
15. Follow up: After a sale, follow up with customers to ensure they are happy with their purchase and offer additional support or resources if needed. This can help build long-term customer relationships and increase loyalty.

I hope you got some value from these 15 tips and if you apply any of these within your own sales process, you’re going to see better results.

Until next time

Andy Black